Internet Research: Volume 27 Issue 5

Twitter as customer’s eWOM: an empirical study on their impact on firm financial performance

Jiyao Xun, Biao Guo

The purpose of this paper is to investigate the relationship between customer’s electronic word-of-mouth (eWOM) regarding their direct service experiences with firms and these…

The joint effect of association-based corporate posting strategy and eWOM comment valence on social media

Zifei Fay Chen, Cheng Hong, Cong Li

Consumers tend to form their perceptions about a company via two associations: corporate ability (CA) that centers on expertise in producing quality products and corporate social…

Electronic word of mouth in the Taiwanese social networking community: participation factors

Jaime Ortiz, Wen-Hai Chih, Hsiu-Chen Teng

The purpose of this paper is to explore the relationships among cognitive-based trust, affect-based trust, sense of belonging, self-image congruity, perceived community-brand…

Brand-related user-generated content on social media: the roles of source and sponsorship

Mikyoung Kim, Mira Lee

The purpose of this paper is to investigate how the source of brand-related user-generated content (UGC) (a close friend vs a celebrity) interacts with content sponsorship…

What answers do questioners want on social Q&A? User preferences of answers about STDs

Beom Jun Bae, Yong Jeong Yi

The purpose of this paper is to understand consumers’ preferences for answers about sexually transmitted diseases on social question and answer (Q&A) sites by employing message…

How to measure engagement in Twitter: advancing a metric

Miriam Muñoz-Expósito, M. Ángeles Oviedo-García, Mario Castellanos-Verdugo

As social media are essentially different from traditional media, due to their social networking structures and egalitarian nature, conventional media metrics are not appropriate…

Relationship building through reputation and tribalism on companies’ Facebook pages: A uses and gratifications approach

Jiangmeng Helen Liu, Michael North, Cong Li

The purpose of this paper is to adopt the uses and gratifications theory (Katz et al., 1974) to understand the phenomenon of relationship building on Facebook. In addition to…

Why do people switch mobile platforms? The moderating role of habit

Kuan-Yu Lin, Yi-Ting Wang, Hsuan-Yu Sheila Hsu

Smartphones have become a critical medium by which people remain in contact with family, friends, and colleagues. A variety of factors have contributed to the rapid prevalence of…

An optimal sampling method for web accessibility quantitative metric and its online extension

Mengni Zhang, Can Wang, Jiajun Bu, Liangcheng Li, Zhi Yu

As existing studies show the accuracy of sampling methods depends heavily on the evaluation metric in web accessibility evaluation, the purpose of this paper is to propose a…

Conversing and searching: the causal relationship between social media and web search

Partha Mukherjee, Bernard J. Jansen

It is important to measure the interaction between conversing in social media and searching on the web in order to understand the impact on electronic word-of-mouth marketing. The…

Integrated acceptance and sustainability evaluation of Internet of Medical Things: A dual-level analysis

Donghee Shin, Yujoing Hwang

The purpose of this paper is to conduct a dual-level (organizational and individual user) analysis of development related to the Internet of Medical Things (IoMT). It examines the…

Cyber human values scale (i-value): the study of development, validity and reliability

Kerem Kilicer, Ahmet Naci Coklar, Vildan Ozeke

The purpose of this paper is to develop a scale to measure the level of cyber human values based on the behaviors of social media users in cyberspace.