Table of contents
Choosing the sure gain and the sure loss: uncertainty avoidance and the reflection effect
Subimal Chatterjee, Gizem Atav, Junhong Min, David TaylorThe paper aims to investigate the role of uncertainty avoidance (UA) as a moderator of Prospect Theory’s reflection effect (i.e. the simultaneous choice of a sure gain and a risky…
How missed temporal deadlines influence consumption behavior
Beth Vallen, Lauren G. Block, Eric EisensteinThe purpose of this research is to explore how and why consumption behavior changes across time in reference to a temporal deadline, such as a meeting start time or scheduled…
Accentuate the positive: how identity affects customer satisfaction
Tilottama Ghosh Chowdhury, Kalpesh Kaushik Desai, Lisa Bolton– The purpose of this research is to address an important gap in identity research – how does consumer identity affect satisfaction following an unambiguous product experience.
Effects of show windows on female consumers’ shopping behaviour
Varsha Jain, Mika Takayanagi, Edward Carl MalthouseThe purpose of this study if to investigate the effects of show windows on shopping behaviour among female consumers to provide insights that a manager can use to encourage…
Motivational effects and age differences of gamification in product advertising
Jenny V. Bittner, Jeffrey ShipperThe purpose of this paper is to study motivational effects and age differences of gamification in product advertising. Game-elements can easily be embedded within product…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel