Journal of Consumer Marketing: Volume 34 Issue 3

The mitigating role of holistic thinking on choice overload

Ilgim Dara Benoit, Elizabeth G. Miller

This paper aims to demonstrate how and why holistic thinking mitigates the negative impact of large assortments on satisfaction.

The impact of product assortment size and attribute quantity on information searches

Krisztina Rita Dörnyei, Athanasios Krystallis, Polymeros Chrysochou

This paper aims to investigate the impact of assortment size and attribute quantity on the depth and content of consumer information searches.

The effect of female celebrity spokesperson in FMCG advertising: neuromarketing approach

Lina Pileliene, Viktorija Grigaliunaite

The purpose of this paper is to develop guidelines for the selection of a female advertising spokesperson and brand position regarding the selected spokesperson in the context of…

Behavioral and lifestyle influences on reported calorie intake: a latent class model

Deidre Popovich

The purpose of this paper is to study the behavioral and lifestyle influences on reported calorie intake. Marketing segmentation techniques applied to self-reported food…

An examination of innovative consumers’ playfulness on their pre-ordering behavior

Kyung-Ah Byun, Mayukh Dass, Piyush Kumar, Junghwan Kim

The purpose of this paper is to examine the role of playfulness on innovative consumers’ pre-order behavior for new products.

The effect of perceived risk on information search for innovative products and services: the moderating role of innate consumer innovativeness

Zhe Zhang, Yuansi Hou

The purpose of the study is to explore the effects of two dimensions of perceived risk (functional and emotional risk) on two types of consumer information search (ongoing and…

The influence of brand schematicity on the importance of product cues: self-purchasing versus gift-giving situations

Laurence Carsana, Alain Jolibert

The purpose of this research is to investigate the influence of self-purchasing versus gift-giving situations on the importance of product cues and the moderating effect of brand…

Brand experience and customer citizenship behavior: the role of brand relationship quality

Lishan Xie, Patrick Poon, Wenxuan Zhang

This paper aims to examine the mediating role of brand relationship quality in the relationship between brand experience and customer citizenship behavior.