Journal of Consumer Marketing: Volume 34 Issue 4

Living by the numbers: understanding the “quantification effect”

George Pettinico, George R. Milne

This paper aims to establish if quantified self-data positively impact motivation in a goal pursuit across a broad cross-section of consumers and in multiple contexts; and to…

The impact of the motivation for status on consumers’ perceptions of retailer sustainability: the moderating impact of collectivism and materialism

Mertcan Tascioglu, Jacqueline Kilsheimer Eastman, Rajesh Iyer

The purpose of the study is to investigate consumers’ perceptions of status motivations on retailers’ sustainability efforts and whether collectivism and materialism moderate this…

Crossing the border: changes in self and brands

Francisco Guzmán, Audhesh K. Paswan, Robert O. Fabrize

Migration shapes our societies, values, markets, consumption and even the notion of self. The purpose of this paper is to investigate the effect of migration in the…

Occupational dream pursuit: decision making and consumption behaviors

Elyria Kemp, Aberdeen Leila Borders

The purpose of this study is to examine the stages involved in occupational dream pursuit (ODP). In this study, dreams are studied in the context of life-changing, occupational…

When shoppers don’t have enough self-control resources: applying the strength model of self-control

Mark Yi-Cheon Yim

This study aims to empirically test and explain shoppers’ purchase behavior in a retail store by applying the strength model of self-control.

Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement

Mayank Jyotsna Soni

This study aims to explore how different involvement levels within a single television program influence recall of cognitive vs affective advertisements aired during that…

Consumer interpretation of brand prominence signals: insights for a broadened typology

Heather M. Meyer, Danae Manika

Brand prominence describes the conspicuousness of a brand on a product. The purpose of this research is to investigate the types of brand prominence variation.

Individualism, collectivism, and consumer animosity in emerging Asia: evidence from Korea

C. Min Han

This study aims to investigate how the consumer values of individualism and collectivism (IC) affect consumer animosity toward foreign brands in emerging Asia.