Journal of Fashion Marketing and Management: Volume 7 Issue 3

Will the real clothing industry please stand up!

David J. Tyler

Disputes the view that the clothing industry is in terminal decline, without denying the competitive pressures it faces, particularly through globalisation. Describes the work of…

The sensory panel applied to textile goods – a new marketing tool

Flora Philippe, Laurence Schacher, Dominique C. Adolphe, Catherine Dacremont

Increasingly consumers are looking for good feeling and comfort when they buy textile goods. To respond to these demands, sensory tools are requested by industrialists to evaluate…

Personal selling approaches used in television shopping

Louise Lystig Fritchie, Kim K.P. Johnson

Television shopping simulates a personalized selling situation: it combines salesmanship with parasocial interaction. Segments of two major shopping channels, Home Shopping…

A comparison of TV home shoppers based on risk perception

Brigitte Burgess

The introduction of television (TV) home shopping and other non‐store shopping formats is one way by which retailers have tried to meet the evolving needs of consumers. Using risk…

Entrepreneurial image of demand in the Italian yarn firms

Simone Guercini

This paper presents an exploratory study on the activities undertaken by the top decision‐makers of the Italian yarn firms to define an image of demand in this sector for the next…

Gender differences in cognitive and affective impulse buying

Amanda Coley, Brigitte Burgess

The purpose of this study was to compare men and women for differences in affective and cognitive processes associated with impulse buying behavior and to identify gender…

The men’s wear sector in the UK 1993‐2001: a statistical review

Richard Morris Jones

This is the second in a series of papers describing the trends in domestic production and trade in the UK clothing industry in the period 1993‐2001. In this paper the men’s wear…

Body measurement techniques: Comparing 3D body‐scanning and anthropometric methods for apparel applications

Karla P. Simmons, Cynthia L. Istook

With the use of 3D body scanners, body measurement techniques can be non‐contact, instant, and accurate. However, how each scanner establishes landmarks and takes the measurements…