Table of contents - Special Issue: Autobiographical reflections of scholarly pioneers
Guest Editors: Mark Tadajewski
Modern pioneers in marketing: autobiographical sketches by leading scholars
Mark Tadajewski, D.G. Brian JonesThis paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of…
Sidney J. Levy: an autobiography
Sidney Jay LevyThis autobiography sums up the life story of one of the contributors to the history of inquiry and instruction in the field of marketing, with special attention to the historical…
Morris B. Holbrook: an historical autoethnographic subjective personal introspection
Morris B. HolbrookThis paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer…
Russ Belk, autobiographical reflections
Russell BelkBy tracing something of my history in becoming a marketing professor and conducting research, I hope to demonstrate that if I can flourish without compromising my ideals or losing…
Philip Kotler: some of my adventures in marketing
Philip KotlerThis paper presents an autobiographical sketch of Philip Kotler.
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins