Journal of Place Management and Development: Volume 8 Issue 3

Understanding resident city brand disengagement

Andrea Insch, Menique Stuart

The purpose of this paper is to identify the factors underlying residents’ lack of involvement and engagement with their city brand. This paper addresses the gap in understanding…

City brand strategy evaluation: in search of effectiveness indicators

Marta Herezniak, Justyna Anders-Morawska

– The purpose of this paper is to describe and analyse a process for developing indicators of effectiveness for the city brand strategy.

How to capture the idea of a place? The case of five Moscow districts

Kirill Lvovich Rozhkov, Natalya Il’inichna Skriabina

– This paper aims to develop a methodological approach to place product analysis that aims to identify the distinctive ideas of places.

Developing a theoretical framework to analyze an urban culinary culture and explain restaurant cluster developments

Tore Omholt

– The purpose of this paper is to develop a theoretical framework to explain the development of sustainable culinary places and restaurant clusters.

Branding the new city: exploring place branding in Saudi Arabia

Turki Shoaib, Ramin Keivani

This study aims to explore the development of a new city brand in Saudi Arabia. Place Branding theory is geared towards existing places and does not take into account newly…

Place branding scholars and practitioners: “strangers in the night”?

Mihalis Kavaratzis

The purpose of this paper is to deal with the widely acknowledged gap between place branding theory and practice. It makes a direct attempt to address fundamental questions…

Sustainability, liveability and connectivity

Magdalena Florek, Massimo Giovanardi