Journal of Research in Interactive Marketing: Volume 10 Issue 2

Teach students to communicate a brand story with transmedia storytelling

John Cronin

This paper aims to introduce a new integrated marketing communication (IMC) strategy, not yet appearing in textbooks, into the classroom.

Technological applications to the marketing classroom

Richard C. Leventhal, Andree Swanson

The purpose of this paper is to identify resources that are available in the online marketing classroom and to further contemplate the applications for marketing managers. The…

Teaching and learning disrupted: isomorphic change

Victoria Crittenden, William F. Crittenden

The marketplace demands a technological skillset among our college graduates, and scholars acknowledge the educational underpinnings (or lack thereof) regarding technology and its…

All about that tweet: student perceptions of professors’ social media use in the classroom

Patrick Merle, Karen Freberg

The purpose of this study is to explore whether public relations professors’ presence on social media and the inclusion of a social media assignment influence students’…

Beyond resumes: LinkedIn for marketing educators

Amber L. Hutchins

This paper aims to explore expanded uses for LinkedIn.com as a teaching tool, beyond introductory assignments, for in-demand and emerging marketing techniques.