Journal of Social Marketing: Volume 6 Issue 3

Guest editorial

Linda Brennan, Marie-Louise Fry

Social marketing’s consumer myopia: Applying a behavioural ecological model to address wicked problems

Linda Brennan, Josephine Previte, Marie-Louise Fry

Addressing calls for broadening social marketing thinking beyond “individualistic” parameters, this paper aims to describe a behavioural ecological systems (BEM) approach to…

Community resilience and the multiple levels of social change

Kate Daellenbach, Ciahn Dalgliesh-Waugh, Karen A. Smith

This study aims to better understand the micro–meso–macro perspective in social marketing, through the examination of a transformative, primarily meso-level initiative aimed at…

Understanding the midstream environment within a social change systems continuum

Cybele May, Josephine Previte

This paper aims to provide guidance on how midstream social marketing can be used to understand and address wicked problems through adopting a collaborative systems integration…

Midstream social marketing and the co-creation of public services

Matthew Wood

This paper aims to highlight the importance of social marketing at the midstream (meso) level as a key component of a proposed model for co-creating public services. The model…

Social capital stories behind young women’s drinking practices

Megan Godwin, Judy Drennan, Josephine Previte

The purpose of this paper is to explore the meso-level social forces that influence moderate drinking in young women’s friendship groups through the application of social capital…