Marketing Intelligence & Planning: Volume 34 Issue 2

The dynamics of sport marketing: Suggestions for marketing intelligence and planning

Vanessa Ratten

Sports marketing is a dynamic subject area linking academic research, marketing practitioners and public policy planners. This special issue of Marketing Intelligence and Planning…

Coopetition at the sports marketing/entrepreneurship interface: A case study of a Taekwondo organisation

Dave Crick, James M. Crick

The purpose of this paper is to help develop the understanding of the nature of coopetition (collaboration as well as competition) and is set in the context of a Taekwondo…

Contesting competence: Chief executive officers and leadership in Australian Football League clubs

Timothy Marjoribanks, Karen Farquharson

The purpose of this paper is to contribute to the debate around conceptualising competence in sport organisations by analysing club leadership and management in the Australian…

An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases

Damian Gallagher, Christina O'Connor, Audrey Gilmore

The purpose of this paper is to go beyond the predominantly conceptual or normative approach found in the market segmentation literature and focus not only on its actual…

You’re getting sacked in the morning: managerial change in the English Premier League

Stuart William Flint, Daniel Plumley, Robert Wilson

The purpose of this paper is to highlight and encourage consideration of the ethical and in some instances legal implications of managerial change in the English Premier League…

Tourism, ecotourism and sport tourism: the framework for certification

Satyendra Singh, Tapas R. Dash, Irina Vashko

The purpose of this paper is to develop a framework for identifying the need for ecotourism certification within ecotourism and sport tourism (EST) by discussing the overlapping…

Re-branding the Nigerian Professional Football League: open play or dead ball?

Nnamdi O Madichie

The purpose of this paper is to highlight the challenges of Nigerian Professional Football League teams at the club level, with a view to aligning this with developments at the…

Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry

Jonathan A. Jensen, Lane Wakefield, Joe B. Cobbs, Brian A. Turner

Due in large part to the proprietary nature of costs, there is a dearth of academic literature investigating the factors influencing the costs for sport marketing investments…