Marketing Intelligence & Planning: Volume 34 Issue 5

Customer-salespeople relationship: Influence of salespeople entrepreneurial behaviours

Douglas Amyx, Shahid N. Bhuian, G. David Shows

Based on customer value-based and social exchange theories, the purpose of this paper is to hypothesize and examine the relationships between salespeople entrepreneurial behaviors…

Capturing qualitatively different healthfulness images of food products

Petteri Puska, Harri T. Luomala

The purpose of this paper is to establish whether food products carry qualitatively different healthfulness images in consumers’ minds. The images explored in this paper go beyond…

Using values to segment virtual consumers on social networking sites

Aziz Madi

Although social networking sites (SNS) are providing marketers a lot of information, it is also providing consumers with the ability to present their virtual identities, limiting…

How HR flexibility contributes to customer value co-creation behavior

Luu Trong Tuan

Service-dominant logic perspective underscores the role of customers as value co-creators for an organization. The purpose of this paper is to build the understanding of how HR…

Capacity building for sustained competitive advantage: a conceptual framework

S. M. Riad Shams

Capacity building is a crucial antecedent for socio-economic development. However, an enhanced capacity that is difficult to develop could quickly be eroded, because of rapid…

eWOM, eReferral and gender in the virtual community

Abubakar Mohammed Abubakar, Mustafa Ilkan, Pinar Sahin

The purpose of this paper is to examine the influence of electronic referral (eReferral) marketing and electronic word-of-mouth (eWOM) on brand image and purchase intention…

The concept of online corporate brand experience: an empirical assessment

Imran Khan, Zillur Rahman, Mobin Fatma

The idea of providing superior brand experiences in the growing internet environment has received much research attention in recent years. The purpose of this paper is to…