Qualitative Market Research: Volume 20 Issue 1

A modified household economic portfolio model for assessing impact of microfinance using diaries

Hayyan Alia, Arvind Ashta, Zaka Ratsimalahelo

Microfinance impact evaluation studies help in discovering client needs which are diverse, special and different from the needs of the conventional bankable clients. Thus, such…

Referrals for new client acquisition in professional services

Stuart Grierson, Ross Brennan

The purpose of this paper is to address the following research question: What are the perceptions of professionals and consumers regarding the antecedents of client referrals in…

The use of Facebook to explore self-concept: analysing Colombian consumers

Lorena Castro, Jose Marquez

This research aims to explore the way companies can use social network sites, in particular Facebook, to understand the elements of the actual and ideal-selves of their target…

Why papers are rejected and how to get yours accepted: Advice on the construction of interpretive consumer research articles

Eileen Fischer, Ahir Gopaldas, Daiane Scaraboto

Interpretive consumer researchers frequently devote months, if not years, to writing a new paper. Despite their best efforts, the vast majority of these papers are rejected by top…

Branding in small- and medium-sized enterprises (SMEs): Current issues and research avenues

Raphael Odoom, Bedman Narteh, Richard Boateng

Given the significant contributions of small- and medium-sized enterprises (SMEs) across several economies, calls for investigations into their branding strategies are burgeoning…

An RQDA-based constructivist methodology for qualitative research

Yanto Chandra, Liang Shang

Qualitative research suffers from “contestation” and a lack of “boilerplate” problems to assessing and presenting qualitative data, which have hampered its development and the…