Qualitative Market Research: Volume 3 Issue 3

Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm

Marilyn Healy, Chad Perry

Aims to address a gap in the literature about quality criteria for validity and reliability in qualitative research within the realism scientific paradigm. Six comprehensive and…

Exploring consumer product construct systems with the repertory grid technique

David Marsden, Dale Littler

Examines some of the applications of repertory grid technique and theory to qualitative market research. In particular, it shows how together they can be used to explore five…

An emotional business: a guide to understanding the motivations of small business decision takers

Nigel Culkin, David Smith

Argues that the way in which the UK Government, through its various departments and quangos, approaches designed to approve the effectiveness of the small business sector, is…

Implementing international qualitative research: techniques and obstacles

Alan S. Zimmerman, Michael Szenberg

While it is well accepted that good research is essential to developing the most effective international marketing strategies, until recently many warned that using qualitative…

Editorial

Len Tiu Wright

Internet to facilitate global teaching and learning

David Birchall

Qualitative themes for the new millennium

Clive Nancarrow