Table of contents
Categorising the money management behaviour of young consumers
Jill Bamforth, Gus GeursenYoung consumers represent a significant purchasing group, but little is known about how they make money management decisions. This study aims to identify and classify different…
Gender-based food stereotypes among Turkish university students
Cigdem Basfirinci, Zuhal Cilingir UkThis study aims to investigate gendered meanings of food and its relationship with identity management for Turkish university students’ food practices and beliefs.
Decision-making dynamics between Spanish mothers, fathers and children
Isabel Carrero, Torgeir AletiThe purpose of this paper is to investigate the roles of mothers, fathers and children in family decision-making (FDM) processes in families with different characteristics in…
Children perceptions of emotional and rational appeals in social advertisements
Valentina Nicolini, Fabio Cassia, Massimo BellottoThis study aims to understand the impact of rational and emotional appeals on children’s attitude towards two public service announcements (PSAs) that promoted eating fruits and…
Marketing bank services to youth in China
Kara Chan, Lennon Tsang, Jie ChenThe purpose of this paper is to explore the banking experiences and awareness of marketing efforts of banks among youth in mainland China.
Undergraduates’ responses to factors affecting their money management behaviour: some new insights from a qualitative study
Jill Bamforth, Charles Jebarajakirthy, Gus GeursenThe money management behaviour of undergraduates is a noteworthy study for many stakeholders, as these students are more likely to carry forward this behaviour into later life…
Measuring young consumers’ sustainable consumption behavior: development and validation of the YCSCB scale
Daniel Fischer, Tina Böhme, Sonja Maria GeigerPromoting sustainable consumption among young consumers has become a key priority on the research agenda in such different fields as education for sustainable development…
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting