Table of contents
Young compulsive buyers and the emotional roller‐coaster in shopping
Anna Saraneva, Maria SääksjärviThe purpose of this paper is to examine the emotions young compulsive buyers experience while shopping.
Lead users in social networks of children
L.P. Molenmaker, J. Kratzer, M.C. AchterkampThe goal of this research is to fill the gap in lead users' research under children. An effort is made to analyze the characteristics of lead users in social networks of children…
Thank you for the music? The role and significance of music for adolescents
Pete NuttallThis paper seeks to understand the significance and role that music plays in adolescent socialization with a view to developing better segmentation and targeting of this fickle…
Determinants of children's attitudes towards “advergames”: the case of Mexico
Monica D. HernandezThe purpose of this paper is to examine the factors contributing to positive attitudes toward advergames among later elementary school children in Mexico.
Adolescents report television characters do not influence their self‐perceptions of body image, weight, clothing choices or food habits
Donna Winham, Jeffrey S. HamplSocial cognitive theory (SCT) suggests that the observation of role models prompts the formation of beliefs that will govern future behaviors. The paper's objective is to explore…
Teenagers, blogs and socialization: a case study of young French bloggers
Isabelle MuratoreThe aim of this paper is to better understand the world of blogs and youngsters by describing and trying to understand the young blogger. It is a first step towards questioning…
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting