Journal of Trade Science , Open Access
Issue(s) available: 2 – From Volume: 11 Issue: 2/3, to Volume: 12 Issue: 1
Subjects:
Food vloggers and their content: understanding pathways to consumer impact and purchase intentions
Thi My Nguyet Nguyen, Bao Ngoc Le, Mark A.A.M. Leenders, Pimpika PoolsawatThis study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the drivers of positive reception among audiences. It examines how…
ISSN:
2815-5793e-ISSN:
2755-3957Online date, start – end:
2023Journal’s owner:
Thuongmai University, Hanoi, Vietnam(opens new window)Open Access:
open accessEditors:
- Professor Dinh Van Son
- Dr Ninh Nguyen