The Fitness Sector in Greece: Business Models and Marketing Perspectives
The Global Private Health & Fitness Business: A Marketing Perspective
ISBN: 978-1-80043-851-4, eISBN: 978-1-80043-850-7
Publication date: 15 April 2021
Acknowledgements
Acknowledgements
The authors truly appreciate the contribution of the President and Secretary of the Panhellenic Gyms Association, Mr Ioannis Govas and Mr Doros Kleovoulou and the President of the Attica Union of Gym Owners, Mr Michalis Minoudis, for distributing the questionnaire to all their members and for providing us with much information. Mr Tilemachos Koukouflis, Founder and CEO of ALTERLIFE, Mrs Giannakou Eri, Ph.D. and each and every fitness centre’s owner/manager, who spent his/her time for filling in the questionnaire, during a very difficult period for the sector – being closed for more than two months due to the Coronavirus pandemic.
Citation
Tsitskari, E., Tzetzis, G. and Batrakoulis, A. (2021), "The Fitness Sector in Greece: Business Models and Marketing Perspectives", García-Fernández, J. and Gálvez-Ruiz, P. (Ed.) The Global Private Health & Fitness Business: A Marketing Perspective, Emerald Publishing Limited, Leeds, pp. 33-39. https://doi.org/10.1108/978-1-80043-850-720211010
Publisher
:Emerald Publishing Limited
Copyright © 2021 Emerald Publishing Limited