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Out-Group Reaction Towards Religiously Endorsed Products (RLPs) and Response of Brand Managers

Nazan Colmekcioglu (Cardiff University, UK)

The Emerald Handbook of Multi-Stakeholder Communication

ISBN: 978-1-80071-898-2, eISBN: 978-1-80071-897-5

Publication date: 21 October 2022

Citation

Colmekcioglu, N. (2022), "Out-Group Reaction Towards Religiously Endorsed Products (RLPs) and Response of Brand Managers", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 51-68. https://doi.org/10.1108/978-1-80071-897-520221007

Publisher

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Emerald Publishing Limited

Copyright © 2022 Nazan Colmekcioglu. Published under exclusive licence by Emerald Publishing Limited