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Corporate Brand Reputation and COVID-19 Pandemic Management: Interpretive Approach from Aviation Sector in Malaysia

Nor Aida Abdul Rahman (Universiti Kuala Lumpur, Malaysia)

Mohamed Idrus Abdul Moin (Universiti Kuala Lumpur, Malaysia)

The Emerald Handbook of Multi-Stakeholder Communication

ISBN: 978-1-80071-898-2, eISBN: 978-1-80071-897-5

Publication date: 21 October 2022

Citation

Rahman, N.A.A. and Moin, M.I.A. (2022), "Corporate Brand Reputation and COVID-19 Pandemic Management: Interpretive Approach from Aviation Sector in Malaysia", Foroudi, P., Nguyen, B. and Melewar, T.C. (Ed.) The Emerald Handbook of Multi-Stakeholder Communication, Emerald Publishing Limited, Leeds, pp. 343-364. https://doi.org/10.1108/978-1-80071-897-520221030

Publisher

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Emerald Publishing Limited

Copyright © 2022 Nor Aida Abdul Rahman and Mohamed Idrus Abdul Moin. Published under exclusive licence by Emerald Publishing Limited