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The Outlook of Luxury Fashion Retailers' Multiple Channel Distribution Strategies

Huifeng Bai (Liverpool John Moores University, UK)

Julie McColl (Heriot Watt University, UK)

ISBN: 978-1-80382-348-5, eISBN: 978-1-80382-345-4

Publication date: 18 May 2023

Bai, H. and McColl, J. (2023), "The Outlook of Luxury Fashion Retailers' Multiple Channel Distribution Strategies", Ritch, E.L., Canning, C. and McColl, J. (Ed.) Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation, Emerald Publishing Limited, Leeds, pp. 255-263. https://doi.org/10.1108/978-1-80382-345-420231021

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Emerald Publishing Limited