New Challenges Old Tactics: How Ugandan Newsrooms Combat Fake News

Abstract

This chapter examines strategies deployed at individual and institutional levels to combat fake news in two media houses in Uganda. Grounded in the hierarchy of influences model, we examine journalists' and editors' perspectives on how Vision Group and Nation Media Group newsrooms respond to fake news. Journalists' and editors' responses, obtained through semi-structured interviews as well as document review enabled us to underscore the centrality of professional standards, training and technology in combating fake news. We found that technology plays a key role in fact-checking, although newsrooms are yet to adopt advanced digital tools such as artificial intelligence (AI) and algorithms. The newsrooms under investigation deploy conventional hardware and software to detect, flag and debunk fake news. We posit that for the strategies adopted at the organisational level to succeed, they ought to appeal to individual reporters' goals and interests. Further, discourses on adoption of newer technology ought to reflect the contexts in which the news organisations operate in addition to their financial standing.

Citation

Selnes, F.N., Walulya, G. and Lukanda, I.N. (2023), "New Challenges Old Tactics: How Ugandan Newsrooms Combat Fake News", Dralega, C.A. (Ed.) Digitisation, AI and Algorithms in African Journalism and Media Contexts, Emerald Publishing Limited, Leeds, pp. 53-67. https://doi.org/10.1108/978-1-80455-135-620231004