Rise of Big Data in the Industry 4.0 Era and the Crucial Need for Data Science in Sustainable Tourism

Abstract

Purpose

This chapter conceptualises a link between Industrial Revolution 4.0 (IR 4.0), big data, data science and sustainable tourism.

Design/Methodology/Approach

The author adopts a grounded theory and conceptual approach to endeavour in this exploratory research.

Findings

The outcome shows a significant rise of big data in the tourism sector under three major dimensions, i.e. business, governance and research. And, some exemplary evidence of institutions promoting the use of big data and data science for sustainable tourism has been discussed.

Originality/Value

The conceptualised interlinkage of concepts like IR 4.0, big data, data science and sustainable development provides a valuable knowledge resource to policy-makers, researchers, businesses and students.

Citation

Sharma, S. (2023), "Rise of Big Data in the Industry 4.0 Era and the Crucial Need for Data Science in Sustainable Tourism", Tučková, Z., Dey, S.K., Thai, H.H. and Hoang, S.D. (Ed.) Impact of Industry 4.0 on Sustainable Tourism, Emerald Publishing Limited, Leeds, pp. 133-149. https://doi.org/10.1108/978-1-80455-157-820231009