Short- and Medium-Term Effects Generated by the Milan Expo Event: A Microeconomic Approach

Abstract

This study explores the short- and medium-term effects generated by the Milan Expo 2015, adopting a microeconomic approach. The focus is on the hospitality sector. The study embraces nine years, identifying three intervals: pre- (2011–2014), during- (2015) and post-Expo (2016–2019). The time span does not include the Covid-19 pandemic period, which started in 2020. The dataset is composed of daily data. Three research questions are explored. First, an overall evaluation of the short- and medium-term effects is performed. Second, the seasonal effects are measured. Finally, the impacts for different classes of hotels are considered. The findings are supportive for the legacy generated by the Milan Expo. The results confirm the ability of the Milan Expo to strengthen the leisure segment. Positive results have been observed for all classes of hotels, relevantly augmenting the real revenue per available room (RevPAR). Luxury hotels achieved the highest increase of RevPAR, while economy class hotels registered the highest percentage of increase of RevPAR.

Citation

Sainaghi, R. and Mauri, A.G. (2024), "Short- and Medium-Term Effects Generated by the Milan Expo Event: A Microeconomic Approach", Camilleri, M.A. (Ed.) Tourism Planning and Destination Marketing, 2nd Edition, Emerald Publishing Limited, Leeds, pp. 55-77. https://doi.org/10.1108/978-1-80455-888-120241003