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Digital Transformation: Artificial Intelligence Based Product Benefits and Problems of Agritech Industry

C. Ganeshkumar (Indian Institute of Plantation Management Bangalore, India)
Arokiaraj David (Jain (Deemed-to-be University), India)
D. Raja Jebasingh (St. Joseph's College of Commerce, India)

Agri-Food 4.0

ISBN: 978-1-80117-499-2, eISBN: 978-1-80117-498-5

Publication date: 28 March 2022

Abstract

The objective of this research work is to study the artificial intelligence (AI)-based product benefits and problems of the agritech industry. The research variables were developed from the existing review of literature connecting to AI-based benefits and problems, and 90 samples of primary data from agritech industry managers were gathered using a survey of a well-structured research questionnaire. The statistical package of IBM-SPSS 21 was utilized to analyze the data using the statistical techniques of descriptive and inferential statistical analysis. Results show that better information for faster decision-making has been ranked as the topmost AI benefit. This implies that the executives of agritech units have a concern about the quality of decisions they make and resistance to change from employees and internal culture has been ranked as the topmost AI problem.

Keywords

Acknowledgements

Acknowledgments

Authors would like to thank the Indian Council of Social Science Research (ICSSR)-Impactful Policy Research in Social Science (IMPRESS) scheme, the Government of India, for funding this project.

Citation

Ganeshkumar, C., David, A. and Jebasingh, D.R. (2022), "Digital Transformation: Artificial Intelligence Based Product Benefits and Problems of Agritech Industry", Mor, R.S., Kumar, D. and Singh, A. (Ed.) Agri-Food 4.0 (Advanced Series in Management, Vol. 27), Emerald Publishing Limited, Leeds, pp. 141-163. https://doi.org/10.1108/S1877-636120220000027010

Publisher

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Emerald Publishing Limited

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