Answering the computer back: Which media model is which?

Abstract

One of the most difficult things in business is knowing what to do about the decisions which have already been made by other people. It is made even more difficult when the decisions have been made, not by a person, but by a computer. There is something so crushingly impersonal about such a decision that it paralyses action.

Citation

ROWAN, J. (1967), "Answering the computer back: Which media model is which?", Management Decision, Vol. 1 No. 1, pp. 51-54. https://doi.org/10.1108/eb000776