Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569010140679. When citing the article, please cite: Lauren A. Swanson, (1990), “Advertising in China: Viability and Structure”, European Journal of Marketing, Vol. 24 Iss 10 pp. 19 - 31.

Citation

(1990), "Erratum", Asia Pacific International Journal of Marketing, Vol. 2 No. 2, pp. 19-31. https://doi.org/10.1108/eb010216