SHOPS WITHIN SHOPS: The concessionaire's point of view
Steve Worthington
(Institute for Retail Studies, University of Stirling)
195
Abstract
In RDM November/December 1984 (p 15), Steve Worthington examined the use that major retailers make of concessionaires. This article reverses the process and asks — what do the concessionaires get out of it? Why do they seek to become concessionaires and what are the pros and cons of operating under the roof of a host retailer?
Citation
Worthington, S. (1985), "SHOPS WITHIN SHOPS: The concessionaire's point of view", Retail and Distribution Management, Vol. 13 No. 5, pp. 32-35. https://doi.org/10.1108/eb018281
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited