2010 Awards for Excellence

Citation

(2011), "2010 Awards for Excellence", Internet Research, Vol. 21 No. 1. https://doi.org/10.1108/intr.2011.17221aaa.002

2010 Awards for Excellence

Article Type: Awards for Excellence From: Internet Research, Volume 21, Issue 1

The following article was selected for this year's Outstanding Paper Award for Internet Research"Consumers' responses to brand websites: an interdisciplinary review''Hilde A.M. VoorveldPeter C. NeijensEdith G. Smit The Amsterdam School of Communications Research (ASCoR), University of Amsterdam, Amsterdam, The NetherlandsPurpose -- The aims of this paper are to provide an integrated literature review of factors influencing consumers' responses to brand websites; to describe the state of research in the past ten years; and to give an overview of the theories used in brand website studies.Design/methodology/approach -- Using a vote-counting procedure, 736 findings from 50 empirical studies are synthesized. In a vote-counting analysis the number of positive and negative significant relations between the same two variables is compared to the number of non-significant relationships.Findings -- The analysis reveals which person-related factors (e.g. involvement or flow) and website-related factors (e.g. usability or interactivity) influence responses to websites and brands. To explain such responses many studies integrate new theoretical concepts (e.g. interactivity or telepresence) into traditional theories. Furthermore, the review shows that the current state of research is limited by the use of forced exposure, student samples and the measurement of affective responses.Practical implications -- The present study investigates an increasingly popular approach to promote brands at the internet: the use of brand websites. The study gives insight into factors influencing the effectiveness of these websites. Marketers can use this knowledge to improve the effectiveness of their websites.Originality/value -- The paper provides a valuable contribution to the literature on brand websites. The paper can form the basis for future research on this topic.Keywords Brands, Consumers, Internetwww.emeraldinsight.com/10.1108/10662240920998887This article originally appeared in Volume 19 Number 5, 2009, pp. 535-65, Internet Research

The following articles were selected for this year's Highly Commended Award

"Social ties and online word of mouth''Erin M. SteffesLawrence E. BurgeeThis article originally appeared in Volume 19 Number 1, 2009, Internet Research

"Design and implementation of a generic per-fee-link framework''Antonio Ruiz-MartÕnezçscar CÄnovasAntonio F. GÆmez-SkarmetaThis article originally appeared in Volume 19 Number 3, 2009, Internet Research

"Classifying enterprises on the basis of WWW use: a behavioural approach''Paulina PapastathopoulouGeorge J. AvlonitisThis article originally appeared in Volume 19 Number 3, 2009, Internet Research

Outstanding ReviewerAlfred W LooLingnan University, Hong KongJim JansenThe Pennsylvania State University, USA