Nut free treats cross the Irish sea

Nutrition & Food Science

ISSN: 0034-6659

Article publication date: 8 February 2008

46

Citation

(2008), "Nut free treats cross the Irish sea", Nutrition & Food Science, Vol. 38 No. 1. https://doi.org/10.1108/nfs.2008.01738aab.006

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited


Nut free treats cross the Irish sea

Nut free treats cross the Irish sea

It's Nut Free, specialist "free from" manufacturer of bakery products and confectionery, is celebrating after securing its first order from Musgrave, Ireland's largest food and grocery distributor.

Musgrave has already taken delivery of 11 pallets of It's Nut Free products including flapjacks in Crunchy, Fudge and Choc Chip varieties, for distribution to its retail outlets throughout Ireland. In total, 12 lines are being supplied to 550 stores.

The deal is another triumph for the North Yorkshire-based company which manufactures all its products in its purpose built factory on a nut free site – where suppliers are audited and staff undergo an intensive induction to ensure they maintain the site's nut free status.

It's Nut Free director and founder Angela Russell, who was taught to bake as a child by her grandmother in Limavady, Coleraine, set up her business in 2002 because of her daughter Kirsty's severe nut allergy. She said: "This is a great boost for the company. We're delighted that customers in Ireland will now be able to choose food that is manufactured to the very highest standards, based on traditional family recipes using top quality ingredients, and which is totally safe for anyone suffering from nut allergy. In addition, our products exclude seeds and eggs and are suitable for vegetarians, but best of all they taste great and make a great snack for anyone – whether they have a nut allergy or not".

Nut allergy is reported to affect around 1 in 24 children in Ireland and, as in the UK, that figure appears to be increasing every year.

There is currently no cure and those affected must avoid nuts or food containing traces of nuts, which is why being able to choose quality products that are guaranteed nut free is a real boon to Irish consumers.

For further information please contact:Mandy Simmons or Gary Allison Operations Manager,Allott & Associates Ltd,Tel.: 01423 867264 Fax: 01423 869140.e-mail: mandy@allottandassociates.co.ukwww.itsnutfree.com

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