The Art of Leadership Through Public Relations

The Future of Effective Communication

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Synopsis

(14 chapters)

Prelims

Pages i-xix

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Introduction

Pages 1-3

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What Will an Authentic Communicator Look Like in the Future?: Phases of Public Relations and Its Role in Leadership

Pages 5-12

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How Will Organizations Gain the Most Credibility in the Future?: Reputation, Image and Personal Branding

Pages 13-28

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Is Journalism the Next Big Thing?: Ethical Principles of Public Relations and Journalism

Pages 29-39

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How Do You Ensure That You Use the Most Effective Communication Channels to Achieve Leadership?: Storytelling, Media Channels and The PESO MODEL™ Communication Model

Pages 41-56

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Chapter details

Citation: Schober, P. (2023), "How Do You Ensure That You Use the Most Effective Communication Channels to Achieve Leadership?: Storytelling, Media Channels and The PESO MODEL™ Communication Model", The Art of Leadership Through Public Relations, Emerald Publishing Limited, Leeds, pp. 41-56. https://doi.org/10.1108/978-1-83753-630-620231013

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How Will You Ensure Every Cent You Spend Turns Into a Leadership Dollar?: Measuring Campaign Results, Generating Leads and Evaluating the Impact of PR

Pages 57-75

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Chapter details

Citation: Schober, P. (2023), "How Will You Ensure Every Cent You Spend Turns Into a Leadership Dollar?: Measuring Campaign Results, Generating Leads and Evaluating the Impact of PR", The Art of Leadership Through Public Relations, Emerald Publishing Limited, Leeds, pp. 57-75. https://doi.org/10.1108/978-1-83753-630-620231015

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How to Satisfy Stakeholders' Desire to Save the World?: Sustainability, Brand Activism and the Purpose of Organizations

Pages 77-100

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How to Make Your Workplace So Inspiring That It Attracts and Retains the Best Talent?: Employer Branding, Diversity, Equity and Inclusion and Changing Company Culture

Pages 101-127

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Chapter details

Citation: Schober, P. (2023), "How to Make Your Workplace So Inspiring That It Attracts and Retains the Best Talent?: Employer Branding, Diversity, Equity and Inclusion and Changing Company Culture", The Art of Leadership Through Public Relations, Emerald Publishing Limited, Leeds, pp. 101-127. https://doi.org/10.1108/978-1-83753-630-620231019

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How Will AI Change Your Potential for Leadership?: The Role of Technology in Communication

Pages 129-143

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Which Processes Will You Need to Change or Eliminate to Deliver More Value With Less Effort?: The Role of Quality Management and Industry Standards

Pages 145-154

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Chapter details

Citation: Schober, P. (2023), "Which Processes Will You Need to Change or Eliminate to Deliver More Value With Less Effort?: The Role of Quality Management and Industry Standards", The Art of Leadership Through Public Relations, Emerald Publishing Limited, Leeds, pp. 145-154. https://doi.org/10.1108/978-1-83753-630-620231023

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Conclusion: True Communications Professionals Will Help Prepare Their Organisation to Lead in the Future

Pages 155-157

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Appendices

Pages 159-160

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Index

Pages 161-165

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Cover of The Art of Leadership Through Public Relations

DOI

10.1108/9781837536306

Publication date

2023-09-18

Author

Patrik Schober

ISBN

978-1-83753-633-7

eISBN

978-1-83753-630-6

The Art of Leadership Through Public Relations

The Future of Effective Communication

Synopsis

Table of contents

Prelims

Introduction

What Will an Authentic Communicator Look Like in the Future?: Phases of Public Relations and Its Role in Leadership

How Will Organizations Gain the Most Credibility in the Future?: Reputation, Image and Personal Branding

Is Journalism the Next Big Thing?: Ethical Principles of Public Relations and Journalism

How Do You Ensure That You Use the Most Effective Communication Channels to Achieve Leadership?: Storytelling, Media Channels and The PESO MODEL™ Communication Model

How Will You Ensure Every Cent You Spend Turns Into a Leadership Dollar?: Measuring Campaign Results, Generating Leads and Evaluating the Impact of PR

How to Satisfy Stakeholders' Desire to Save the World?: Sustainability, Brand Activism and the Purpose of Organizations

How to Make Your Workplace So Inspiring That It Attracts and Retains the Best Talent?: Employer Branding, Diversity, Equity and Inclusion and Changing Company Culture

How Will AI Change Your Potential for Leadership?: The Role of Technology in Communication

Which Processes Will You Need to Change or Eliminate to Deliver More Value With Less Effort?: The Role of Quality Management and Industry Standards

Conclusion: True Communications Professionals Will Help Prepare Their Organisation to Lead in the Future

Appendices

Index

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