Journal of Islamic Marketing
Issue(s) available: 77 – From Volume: 1 Issue: 1, to Volume: 15 Issue: 4
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Volume 12
Volume 2
Marketing halal investment in Jordan: an investigation of Muslims’ behavioral intention to invest in Hajj fund sukuk
Mohammad Nabeel AlmrafeeThis study aims to examine the effect of several factors on Muslims' intentions to invest in the Hajj fund Sukuk, Jordan. The study's hypothesis and model were derived from…
Tourists’ satisfaction with Islamic attributes of destination: a systematic mapping study
Mohammed Basendwah, Suraiyati Rahman, Mohammed Alawi Al-SakkafIn the last decade, the concept of Islamic attributes of destination (IAD) has emerged due to Muslim tourists’ need to visit a destination that complies with Sharia law. Since…
Driving young Muslim loyalty toward Muslim-majority tourism destinations: the sense of community theory perspective
Dwi Suhartanto, Anthony Brien, Fatya Alty Amalia, Norzuwana Sumarjan, Izyanti Awang Razli, Rivan SutrisnoThis paper aims to assess the sense-of-community role in affecting young Muslim loyalty towards Muslim-majority tourism destinations. Specifically, this research assesses the…
Reasons for Muslim and Christian white meat consumption: examples of England and Turkey
Bilge Nur ÖztürkThe psychological foundations of consumers’ reasons for product choices are analyzed in the field of marketing. The purpose of this research is to identify the implicit reasons…
The relation between donation motivations and the meaning in life
Şenay Sabah, Sonyel OflazoğluThis paper aims to identify the primary motivations for clothing donations to the immediate social environment. Furthermore, a model that describes the relationship between these…
Apple fruit preference and food mile problems under halal supply chain
La Ode Nazaruddin, Md Tota Miah, Aries Susanty, Maria Fekete-Farkas, Zsuzsanna Naárné Tóth, Gyenge BalázsThis study aims to uncover apple preference and consumption in Indonesia, to disclose the risk of non-halal contamination of apples and the importance of maintaining the halal…
The role of trust and perceived risk on Muslim behavior in buying halal-certified food
Hardius Usman, Nucke Widowati Kusumo Projo, Chairy Chairy, Marissa Grace HaqueThe purpose of this study to examine the factors that encourage/inhibit Muslim behavior in buying halal-certified food (HCF), based on two theories, the…
Organic food purchasing behaviour in Qatar and United Arab Emirates: a comparative case study
Mohamed Bilal Basha, Fatma Sultan Khalfan Helis Al Ali, Pravin Kumar Balaraman, Jonathan Liu, Gail AlHafidh, Ramesh GuptaThis study aims to investigate the determinants of United Arab Emirates (UAE) and Qatar consumers’ perceptions of organic food.
The role of metaverse and blockchain in enhancing digital Islamic finance: empirical perspective
Manaf Al-Okaily, Ayman Abdalmajeed AlsmadiThis study aims to investigate the connections between the adoption of technology, user experience (UX), financial transparency and accountability, specifically focusing on the…
Millennial generation awareness of halal supply chain knowledge toward purchase intention for halal meat products: empirical evidence in Indonesia
Dina Hanifasari, Ilyas Masudin, Fien Zulfikarijah, Aniek Rumijati, Dian Palupi RestuputriThis paper aims to investigate the impact of halal awareness on the relationship between halal supply chain knowledge and purchase intention for halal meat products in the…
Consumer behavior in Islamic banking: a systematic literature review and agenda for future research
ShabbirHusain R.V., Balamurugan Annamalai, Shabana ChandrasekaranThis study aims to conduct a systematic literature review on consumer behavior (CB) in Islamic banking (IB), encompassing an overview of researched contexts and topics…
Name order effects on cobrand perceptions: the impacts of product similarity and language structure
John J. Sailors, Jamal A. Al-Khatib, Tarik Khzindar, Shaza EzziThe Islamic world spans many different languages with different language structures. This paper aims to explore one way in which language structure affects consumer response to…
Assessing the predictive benefits of Waqftech smart contracts on corporate waqf crowdfunding among Malaysian enterprises
Puteri Aina Megat, Fahd Al-Shaghdari, Besar Bin Ngah, Sami Samir AbdelfattahThe purpose of this study is to investigate the adoption of waqf technology (Waqftech) using blockchain smart contracts for corporate waqf crowdfunding. Despite the growing…
The intention to adopt metaverse in Islamic banks: an integrated theoretical framework of TAM and religiosity intention model
Hashem Alshurafat, Omar Arabiat, Maha ShehadehThis paper aims to explore the intention to adopt the Metaverse in Islamic banks, with a particular focus on evaluating perceived usefulness, ease of use, user satisfaction and…
Understanding and overcoming the obstacles in Muslim female athlete branding
Ali Hasaan, Adele Berndt, Mücahit FişneThe increased importance of sports and athlete brands highlights the need for athletes to pay attention to branding as it has positive impacts. As athletes, Muslim women have not…
Consumer shift behavior from conventional to Islamic banking: decision-making analysis through AHP
Muneer Ahmad, Muhammad Bilal Zafar, Abida PerveenThis study aims to investigate the comparative importance of factors influencing the customer shift behavior from conventional to Islamic banking for consumer finance in Pakistan.
What determines the adoption of Islamic finance products in a non-Islamic country? Empirical evidence from Cameroonian small- and medium-sized enterprises
Ali Haruna, Honoré Tekam Oumbé, Armand Mboutchouang KountchouThe purpose of this paper is to examine the adoption of Islamic finance products (murabaha, musharakah, mudarabah, salam, ijara, istisna and Qard Hassan) by small and medium-sized…
Financial technology readiness for Shariah-compliant banking services: post-merger perspectives
Desi Tri Kurniawati, Yudi Fernando, M. Abdi Dzil Ikhram W., MasyhuriThe mergers and acquisitions impact the firm’s marketing strategy to target the potential market. To compete with conventional banks, Shariah banks have accommodated financial…
Halal cosmetics: a technology-empowered systematic literature review
Christine Wan Shean Liew, Noorliza KariaGlobally, the halal cosmetics market is experiencing rapid growth and is considered a key economic driver in shaping economy development and growth. However, the extant research…
ISSN:
1759-0833Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jonathan Wilson