Revista de GestãoTable of Contents for Revista de Gestão. List of articles from the current issue, including Just Accepted (EarlyCite)https://www.emerald.com/insight/publication/issn/2177-8736/vol/31/iss/1?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestRevista de GestãoSchool of Economics, Business Administration and Accounting of the University of São Paulo (FEA-USP) – Business Administration DepartmentRevista de GestãoRevista de Gestãohttps://www.emerald.com/insight/proxy/containerImg?link=/resource/publication/journal/113e815c33dc662f01507ad33fc1caa4/urn:emeraldgroup.com:asset:id:binary:regecover.gifhttps://www.emerald.com/insight/publication/issn/2177-8736/vol/31/iss/1?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestWomen professors and Covid-19: impact of telework in the routine of university professors in Brazilhttps://www.emerald.com/insight/content/doi/10.1108/REGE-06-2021-0099/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThis article investigates the impact of teleworking, especially concerning work intensity, during the Covid-19 pandemic, on the routine of women university professors in Brazil. The authors collected data through a web-based survey disseminated through social media and sent e-mails to professors (addresses obtained from educational institutions’ public information), reaching 1,471 responses which were analyzed by correlation and multinomial logistic regression (MLR). The authors find evidence to confirm all hypotheses tested at different levels. The professors who noticed increased workload during the pandemic are mostly from private higher education institutions (HEIs). The authors also demonstrate the impact of professional and family contexts and find a higher number of negative feelings and workplace correlates that influence the perception of working more. This work problematizes the condition of women in Brazilian society, revealing the overload of work in the intersection between family, work, self-care, and other tasks. This study contributes to the literature exploring the home-office/telework in extreme periods, as is the case of the Covid-19 pandemic period.Women professors and Covid-19: impact of telework in the routine of university professors in Brazil
Samantha de Toledo Martins Boehs, Nágila Giovanna Silva Vilela, Lucas dos Santos-Costa, Simone Kunde, Mariane Lemos Lourenço
Revista de Gestão, Vol. 31, No. 1, pp.2-17

This article investigates the impact of teleworking, especially concerning work intensity, during the Covid-19 pandemic, on the routine of women university professors in Brazil.

The authors collected data through a web-based survey disseminated through social media and sent e-mails to professors (addresses obtained from educational institutions’ public information), reaching 1,471 responses which were analyzed by correlation and multinomial logistic regression (MLR).

The authors find evidence to confirm all hypotheses tested at different levels. The professors who noticed increased workload during the pandemic are mostly from private higher education institutions (HEIs). The authors also demonstrate the impact of professional and family contexts and find a higher number of negative feelings and workplace correlates that influence the perception of working more.

This work problematizes the condition of women in Brazilian society, revealing the overload of work in the intersection between family, work, self-care, and other tasks. This study contributes to the literature exploring the home-office/telework in extreme periods, as is the case of the Covid-19 pandemic period.

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Women professors and Covid-19: impact of telework in the routine of university professors in Brazil10.1108/REGE-06-2021-0099Revista de Gestão2023-10-03© 2023 Samantha de Toledo Martins Boehs, Nágila Giovanna Silva Vilela, Lucas dos Santos-Costa, Simone Kunde and Mariane Lemos LourençoSamantha de Toledo Martins BoehsNágila Giovanna Silva VilelaLucas dos Santos-CostaSimone KundeMariane Lemos LourençoRevista de Gestão3112023-10-0310.1108/REGE-06-2021-0099https://www.emerald.com/insight/content/doi/10.1108/REGE-06-2021-0099/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2023 Samantha de Toledo Martins Boehs, Nágila Giovanna Silva Vilela, Lucas dos Santos-Costa, Simone Kunde and Mariane Lemos Lourençohttp://creativecommons.org/licences/by/4.0/legalcode
Brazilian stock market performance and investor sentiment on Twitterhttps://www.emerald.com/insight/content/doi/10.1108/REGE-07-2021-0145/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThis study identified how investor sentiment on Twitter is associated with Brazilian stock market return and trading volume. The study analyzes 314,864 tweets between January 1, 2017, to December 31, 2018, collected with the Tweepy library. The companies’ financial data were obtained from Refinitiv Eikon. Using the netnographic method, a Twitter Investor Sentiment Index (ISI) was constructed based on terms associated with the stocks. This Twitter sentiment was attributed through machine learning using the Google Cloud Natural Language API. The associations between Twitter sentiment and market performance were performed using quantile regressions and vector auto-regression (VAR) models, because the variables of interest are heterogeneous and non-normal, even as relationships can be dynamic. In the contemporary period, the ISI is positively correlated with stock market returns, but negatively correlated with trading volume. The autoregressive analysis did not confirm the expectation of a dynamic relationship between sentiment and market variables. The quantile analysis showed that the ISI explains the stock market return, however, only at times of lower returns. It is possible to state that this effect is due to the informational content of the tweets (sentiment), and not to the volume of tweets. The study presents unprecedented evidence for the Brazilian market that investor sentiment can be identified on Twitter, and that this sentiment can be useful for the formation of an investment strategy, especially in times of lower returns. These findings are original and relevant to market agents, such as investors, managers and regulators, as they can be used to obtain abnormal returns.Brazilian stock market performance and investor sentiment on Twitter
Dyliane Mouri Silva de Souza, Orleans Silva Martins
Revista de Gestão, Vol. 31, No. 1, pp.18-33

This study identified how investor sentiment on Twitter is associated with Brazilian stock market return and trading volume.

The study analyzes 314,864 tweets between January 1, 2017, to December 31, 2018, collected with the Tweepy library. The companies’ financial data were obtained from Refinitiv Eikon. Using the netnographic method, a Twitter Investor Sentiment Index (ISI) was constructed based on terms associated with the stocks. This Twitter sentiment was attributed through machine learning using the Google Cloud Natural Language API. The associations between Twitter sentiment and market performance were performed using quantile regressions and vector auto-regression (VAR) models, because the variables of interest are heterogeneous and non-normal, even as relationships can be dynamic.

In the contemporary period, the ISI is positively correlated with stock market returns, but negatively correlated with trading volume. The autoregressive analysis did not confirm the expectation of a dynamic relationship between sentiment and market variables. The quantile analysis showed that the ISI explains the stock market return, however, only at times of lower returns. It is possible to state that this effect is due to the informational content of the tweets (sentiment), and not to the volume of tweets.

The study presents unprecedented evidence for the Brazilian market that investor sentiment can be identified on Twitter, and that this sentiment can be useful for the formation of an investment strategy, especially in times of lower returns. These findings are original and relevant to market agents, such as investors, managers and regulators, as they can be used to obtain abnormal returns.

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Brazilian stock market performance and investor sentiment on Twitter10.1108/REGE-07-2021-0145Revista de Gestão2022-09-06© 2022 Dyliane Mouri Silva de Souza and Orleans Silva MartinsDyliane Mouri Silva de SouzaOrleans Silva MartinsRevista de Gestão3112022-09-0610.1108/REGE-07-2021-0145https://www.emerald.com/insight/content/doi/10.1108/REGE-07-2021-0145/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2022 Dyliane Mouri Silva de Souza and Orleans Silva Martinshttp://creativecommons.org/licences/by/4.0/legalcode
A hedonic value-based consumer continuance intention model toward location-based advertisinghttps://www.emerald.com/insight/content/doi/10.1108/REGE-08-2021-0165/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestHedonic value is commonly conceded as a determinant of behavioral intentions toward location-based advertising (LBA). However, the careful consideration of a mechanism behind hedonic motivation and its subsequent impact on continuance intention is inadequate. This study aims to explore the formation of hedonic value and its motivation for prolonged usage toward LBA. A sample of 486 mobile users was recruited to evaluate the research model using structural equation modeling (SEM). Results reveal that perceived utility and promotional offers are the strongest indicators of hedonic value. Moreover, social support and contextual convenience play an essential role in heightening hedonic value. Furthermore, the research lenses attempt to clarify the direct, indirect influences of hedonic value, irritation and perceived credibility on continuance intention. The findings offer practitioners an understanding of how to improve hedonic value and continuance intention and develop effective LBA strategies in emerging markets. This study narrows the gap of current literature by formulating a hedonic value-based continuance intention model based on uses and gratifications theory (UGT). Additionally, this work illuminates the insights into hedonic value toward LBA by identifying its motivations, including perceived utility, promotional offers, social support and contextual convenience.A hedonic value-based consumer continuance intention model toward location-based advertising
Xuan Cu Le
Revista de Gestão, Vol. 31, No. 1, pp.34-49

Hedonic value is commonly conceded as a determinant of behavioral intentions toward location-based advertising (LBA). However, the careful consideration of a mechanism behind hedonic motivation and its subsequent impact on continuance intention is inadequate. This study aims to explore the formation of hedonic value and its motivation for prolonged usage toward LBA.

A sample of 486 mobile users was recruited to evaluate the research model using structural equation modeling (SEM).

Results reveal that perceived utility and promotional offers are the strongest indicators of hedonic value. Moreover, social support and contextual convenience play an essential role in heightening hedonic value. Furthermore, the research lenses attempt to clarify the direct, indirect influences of hedonic value, irritation and perceived credibility on continuance intention.

The findings offer practitioners an understanding of how to improve hedonic value and continuance intention and develop effective LBA strategies in emerging markets.

This study narrows the gap of current literature by formulating a hedonic value-based continuance intention model based on uses and gratifications theory (UGT). Additionally, this work illuminates the insights into hedonic value toward LBA by identifying its motivations, including perceived utility, promotional offers, social support and contextual convenience.

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A hedonic value-based consumer continuance intention model toward location-based advertising10.1108/REGE-08-2021-0165Revista de Gestão2023-04-26© 2023 Xuan Cu LeXuan Cu LeRevista de Gestão3112023-04-2610.1108/REGE-08-2021-0165https://www.emerald.com/insight/content/doi/10.1108/REGE-08-2021-0165/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2023 Xuan Cu Lehttp://creativecommons.org/licences/by/4.0/legalcode
Uncertainty and information causality in opportunity-as-artefact driving entrepreneurial actionshttps://www.emerald.com/insight/content/doi/10.1108/REGE-09-2021-0168/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestEntrepreneurs prioritise and act on purposeful endeavours instigated to actions by the visions of profits and benefits in the perceived opportunities. In the state of maximum entropy, with disorderliness and disequilibrium, entrepreneurs select the preferred pathway, through the profit-sensing mechanism, with the best probability of success to bet on. Therefore, this paper unpacks the forces at work in the mechanism to explain how entrepreneurs respond to opportunity and interpret the signals to coalesce into organised actions. This research is primarily a conceptual paper on entrepreneurial action and the mechanism leading to that action. It refers to thermodynamic principles and biological cases to explain the forces at work using mostly analogical comparisons and similarities. This paper aims to present an alternative theoretical scaffolding for entrepreneurship researchers to explore non-rational entrepreneurial behaviours and actions in uncertain, unstable and non-equilibrium environments, thereby creating new and competing hypotheses under the backdrop of adaptive evolution and thermodynamics phenomena. The discussion featuring instinctively and naturally forming responses cannot fully explain the real entrepreneurial action as there is an element of free will and choices that are not discussed. While strategic choice and free-will shape decisions, they are preceded first by the attraction of the gradients and the biased motion in the direction of profit-attractant. There remain essential links and issues not addressed in this “natural science”, constituting life science and physical science, oriented entrepreneurship research and exploration. Conceptualising opportunity-as-artefact and entrepreneurship as design, significant incidences of entrepreneurial actions can be explained by the presence of gradients stimulating entrepreneurial actions. This viewpoint of information causality in opportunity-as-artefact casts a new look at the venerable question of what causes entrepreneurial actions. Shane and Venkataraman brought into focus this conversation, initiating the conceptual definition of opportunity. To have entrepreneurship, entrepreneurial opportunities must come first. Figuring the signals arising from these opportunities and cueing entrepreneurs to action is the main focus of this study. Considering the “mechanism” at work and the thermodynamical forces at play, the entrepreneurial design process appears to hold considerable promise for future research development.Uncertainty and information causality in opportunity-as-artefact driving entrepreneurial actions
David Leong
Revista de Gestão, Vol. 31, No. 1, pp.50-64

Entrepreneurs prioritise and act on purposeful endeavours instigated to actions by the visions of profits and benefits in the perceived opportunities. In the state of maximum entropy, with disorderliness and disequilibrium, entrepreneurs select the preferred pathway, through the profit-sensing mechanism, with the best probability of success to bet on. Therefore, this paper unpacks the forces at work in the mechanism to explain how entrepreneurs respond to opportunity and interpret the signals to coalesce into organised actions.

This research is primarily a conceptual paper on entrepreneurial action and the mechanism leading to that action. It refers to thermodynamic principles and biological cases to explain the forces at work using mostly analogical comparisons and similarities.

This paper aims to present an alternative theoretical scaffolding for entrepreneurship researchers to explore non-rational entrepreneurial behaviours and actions in uncertain, unstable and non-equilibrium environments, thereby creating new and competing hypotheses under the backdrop of adaptive evolution and thermodynamics phenomena.

The discussion featuring instinctively and naturally forming responses cannot fully explain the real entrepreneurial action as there is an element of free will and choices that are not discussed. While strategic choice and free-will shape decisions, they are preceded first by the attraction of the gradients and the biased motion in the direction of profit-attractant.

There remain essential links and issues not addressed in this “natural science”, constituting life science and physical science, oriented entrepreneurship research and exploration. Conceptualising opportunity-as-artefact and entrepreneurship as design, significant incidences of entrepreneurial actions can be explained by the presence of gradients stimulating entrepreneurial actions.

This viewpoint of information causality in opportunity-as-artefact casts a new look at the venerable question of what causes entrepreneurial actions. Shane and Venkataraman brought into focus this conversation, initiating the conceptual definition of opportunity. To have entrepreneurship, entrepreneurial opportunities must come first. Figuring the signals arising from these opportunities and cueing entrepreneurs to action is the main focus of this study.

Considering the “mechanism” at work and the thermodynamical forces at play, the entrepreneurial design process appears to hold considerable promise for future research development.

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Uncertainty and information causality in opportunity-as-artefact driving entrepreneurial actions10.1108/REGE-09-2021-0168Revista de Gestão2023-03-14© 2023 David LeongDavid LeongRevista de Gestão3112023-03-1410.1108/REGE-09-2021-0168https://www.emerald.com/insight/content/doi/10.1108/REGE-09-2021-0168/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2023 David Leonghttp://creativecommons.org/licences/by/4.0/legalcode
Do clean development mechanisms promote sustainable development in Brazil? a cross-sectoral investigationhttps://www.emerald.com/insight/content/doi/10.1108/REGE-09-2021-0176/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThis paper intends to verify the extent to which Clean Development Mechanism (CDM) projects intend to contribute to sustainable development (SD) in Brazil, one of the top three leading countries in terms of the number of CDM projects. The authors assess the impact of CDMs not only in environmental aspects, but also social and economic ones. The authors define a set of qualitative sustainability indicators and scrutinize documents regarding a sample of almost half of all the projects registered in Brazil between 2004 and 2020 (219 projects). The findings of this study contradict many previous studies finding very limited evidence of SD in CDMs in many different countries: most projects in Brazil intend to contribute to some extent with SD, with 91% and 75% claiming to improve social and economic aspects, respectively. The authors derive lessons from Brazil that can be used in other researches. The authors derive lessons from Brazil and propose paths for public policy toward encouraging sustainable development. The empirical data set relies on data collected directly from each of the projects in Brazil (roughly half of all of them) between 2004 and 2020. This is not only up to date, but pushes further the analytical scope of previous works.Do clean development mechanisms promote sustainable development in Brazil? a cross-sectoral investigation
Sara Gurfinkel M. Godoy, Maria Sylvia Macchione Saes, Paula Sarita Bigio Schnaider, Roberta Castro Souza Piao
Revista de Gestão, Vol. 31, No. 1, pp.65-79

This paper intends to verify the extent to which Clean Development Mechanism (CDM) projects intend to contribute to sustainable development (SD) in Brazil, one of the top three leading countries in terms of the number of CDM projects. The authors assess the impact of CDMs not only in environmental aspects, but also social and economic ones.

The authors define a set of qualitative sustainability indicators and scrutinize documents regarding a sample of almost half of all the projects registered in Brazil between 2004 and 2020 (219 projects).

The findings of this study contradict many previous studies finding very limited evidence of SD in CDMs in many different countries: most projects in Brazil intend to contribute to some extent with SD, with 91% and 75% claiming to improve social and economic aspects, respectively.

The authors derive lessons from Brazil that can be used in other researches.

The authors derive lessons from Brazil and propose paths for public policy toward encouraging sustainable development.

The empirical data set relies on data collected directly from each of the projects in Brazil (roughly half of all of them) between 2004 and 2020. This is not only up to date, but pushes further the analytical scope of previous works.

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Do clean development mechanisms promote sustainable development in Brazil? a cross-sectoral investigation10.1108/REGE-09-2021-0176Revista de Gestão2022-10-20© 2022 Sara Gurfinkel M. Godoy, Maria Sylvia Macchione Saes, Paula Sarita Bigio Schnaider and Roberta Castro Souza PiaoSara Gurfinkel M. GodoyMaria Sylvia Macchione SaesPaula Sarita Bigio SchnaiderRoberta Castro Souza PiaoRevista de Gestão3112022-10-2010.1108/REGE-09-2021-0176https://www.emerald.com/insight/content/doi/10.1108/REGE-09-2021-0176/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2022 Sara Gurfinkel M. Godoy, Maria Sylvia Macchione Saes, Paula Sarita Bigio Schnaider and Roberta Castro Souza Piaohttp://creativecommons.org/licences/by/4.0/legalcode
Smart technologies in supermarket retail and their influence on citizens' quality of life during the COVID-19 pandemichttps://www.emerald.com/insight/content/doi/10.1108/REGE-09-2021-0178/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThis research aims to propose the development of a model that identifies, in essential services, the determining factors affecting the technological advances offered by different smart technologies in supermarket retail channels that influence citizens' quality of life, amidst the coronavirus disease 2019 (COVID-19) pandemic. The data were collected using a cross-sectional questionnaire survey (n = 469). The authors applied the structural equation modeling (SEM) technique to test the hypotheses, along with the partial least squares (PLS) method for estimating latent variables and combining with the necessary condition analysis (NCA) method. According to the results of the NCA method, the results were adequate, and more attention should be paid to the quality of life construct after finding the bottleneck point of 50%. In this sense, adaptive resilience was characterized as the main necessary predictor construct for quality of life. In addition, Generation Z and Millennials have the highest frequency of use in all smart technologies, with “assisted purchase” being the most widely used. Finally, the effect of the pandemic changed the consumption routine with supermarkets, not being a mere option but a necessity in the context of a smart city. As a result, the proposed model was consistent, showing that all direct and indirect SEM paths were validated, highlighting data security and privacy and resilience issues. In addition, the NCA method complemented the procedures performed in the SEM phase.Smart technologies in supermarket retail and their influence on citizens' quality of life during the COVID-19 pandemic
Luis Hernan Contreras Pinochet, Cesar Alexandre de Souza, Adriana Backx Noronha Viana, Guillermo Rodríguez-Abitia
Revista de Gestão, Vol. 31, No. 1, pp.80-100

This research aims to propose the development of a model that identifies, in essential services, the determining factors affecting the technological advances offered by different smart technologies in supermarket retail channels that influence citizens' quality of life, amidst the coronavirus disease 2019 (COVID-19) pandemic.

The data were collected using a cross-sectional questionnaire survey (n = 469). The authors applied the structural equation modeling (SEM) technique to test the hypotheses, along with the partial least squares (PLS) method for estimating latent variables and combining with the necessary condition analysis (NCA) method.

According to the results of the NCA method, the results were adequate, and more attention should be paid to the quality of life construct after finding the bottleneck point of 50%. In this sense, adaptive resilience was characterized as the main necessary predictor construct for quality of life. In addition, Generation Z and Millennials have the highest frequency of use in all smart technologies, with “assisted purchase” being the most widely used.

Finally, the effect of the pandemic changed the consumption routine with supermarkets, not being a mere option but a necessity in the context of a smart city.

As a result, the proposed model was consistent, showing that all direct and indirect SEM paths were validated, highlighting data security and privacy and resilience issues. In addition, the NCA method complemented the procedures performed in the SEM phase.

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Smart technologies in supermarket retail and their influence on citizens' quality of life during the COVID-19 pandemic10.1108/REGE-09-2021-0178Revista de Gestão2022-05-24© 2022 Luis Hernan Contreras Pinochet, Cesar Alexandre de Souza, Adriana Backx Noronha Viana and Guillermo Rodríguez-AbitiaLuis Hernan Contreras PinochetCesar Alexandre de SouzaAdriana Backx Noronha VianaGuillermo Rodríguez-AbitiaRevista de Gestão3112022-05-2410.1108/REGE-09-2021-0178https://www.emerald.com/insight/content/doi/10.1108/REGE-09-2021-0178/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2022 Luis Hernan Contreras Pinochet, Cesar Alexandre de Souza, Adriana Backx Noronha Viana and Guillermo Rodríguez-Abitiahttp://creativecommons.org/licences/by/4.0/legalcode
College environment and entrepreneurial intention in high schoolhttps://www.emerald.com/insight/content/doi/10.1108/REGE-10-2021-0189/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThere is no consensus on the most effective way to foster entrepreneurship in educational institutions, and educational policies on entrepreneurial activity differ significantly amidst organizations and contexts. Thus, the objective of this research is to analyze influence of the college environment and entrepreneurial characteristics on the entrepreneurial intention of Brazilian high school/technical students. The empirical research used partial least squares structural equation modeling (PLS-SEM) and a sample of 384 students of technical courses, such as Administration, Systems Development, Chemistry, Secretariat, among others. The proposed model was validated, and the hypotheses were confirmed, proving suitable for high school/technical education. Assessing the high school environment with this model can help determine each organization's strengths and weaknesses and, indeed, the impacts on the ecosystems in which it operates. The results of the multi-group analysis indicate differences concerning the courses as well. The main limitations involve non-probabilistic sampling procedures and the collection having been carried out with a single cross-section. For managers and teachers, this article presents indicators to qualify the activities of the educational environment, considering teaching activities, extracurricular activities, fairs, actions of teachers and students, among other initiatives. The article contributes to high school managers, particularly in technical schools, so that they understand the factors that influence the profile and entrepreneurial intention of students; in other words, something that can impact the lives of thousands of students, teachers and the community itself. This research presents a novel analysis of the antecedents that drive student entrepreneurship in an underexplored educational context in a developing country. The results show the necessary conditions for technical schools to foster entrepreneurial activity, feeding innovation ecosystems with entrepreneurial talent.College environment and entrepreneurial intention in high school
Edson Sadao Iizuka, Gustavo Hermínio Salati Marcondes de Moraes, Melissa Galdino de Souza
Revista de Gestão, Vol. 31, No. 1, pp.101-114

There is no consensus on the most effective way to foster entrepreneurship in educational institutions, and educational policies on entrepreneurial activity differ significantly amidst organizations and contexts. Thus, the objective of this research is to analyze influence of the college environment and entrepreneurial characteristics on the entrepreneurial intention of Brazilian high school/technical students.

The empirical research used partial least squares structural equation modeling (PLS-SEM) and a sample of 384 students of technical courses, such as Administration, Systems Development, Chemistry, Secretariat, among others.

The proposed model was validated, and the hypotheses were confirmed, proving suitable for high school/technical education. Assessing the high school environment with this model can help determine each organization's strengths and weaknesses and, indeed, the impacts on the ecosystems in which it operates. The results of the multi-group analysis indicate differences concerning the courses as well.

The main limitations involve non-probabilistic sampling procedures and the collection having been carried out with a single cross-section.

For managers and teachers, this article presents indicators to qualify the activities of the educational environment, considering teaching activities, extracurricular activities, fairs, actions of teachers and students, among other initiatives.

The article contributes to high school managers, particularly in technical schools, so that they understand the factors that influence the profile and entrepreneurial intention of students; in other words, something that can impact the lives of thousands of students, teachers and the community itself.

This research presents a novel analysis of the antecedents that drive student entrepreneurship in an underexplored educational context in a developing country. The results show the necessary conditions for technical schools to foster entrepreneurial activity, feeding innovation ecosystems with entrepreneurial talent.

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College environment and entrepreneurial intention in high school10.1108/REGE-10-2021-0189Revista de Gestão2022-05-20© 2022 Edson Sadao Iizuka, Gustavo Hermínio Salati Marcondes de Moraes and Melissa Galdino de SouzaEdson Sadao IizukaGustavo Hermínio Salati Marcondes de MoraesMelissa Galdino de SouzaRevista de Gestão3112022-05-2010.1108/REGE-10-2021-0189https://www.emerald.com/insight/content/doi/10.1108/REGE-10-2021-0189/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2022 Edson Sadao Iizuka, Gustavo Hermínio Salati Marcondes de Moraes and Melissa Galdino de Souzahttp://creativecommons.org/licences/by/4.0/legalcode
Marketing communications’ dimensions and brand loyalty in the banking sectorhttps://www.emerald.com/insight/content/doi/10.1108/REGE-10-2021-0191/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThe study investigated the effect of marketing communications’ dimensions on brand loyalty in the banking sector. The study adopted the quantitative research approach which relied on the explanatory design due to the nature of the hypotheses tested. The convenience sampling technique was used to pull 377 customers of a branch of a commercial bank in Ghana. Furthermore, the PLS-SEM technique was deployed to assess the measurement model and test the research hypotheses. Results show that the following dimensions of marketing communications are significant predictors of brand loyalty: direct marketing, public relations and sales promotion. The exception is advertising, which had an inverse relation with brand loyalty. The results provide significant pointers to banks’ management that they should deploy a variety of marketing communication channels other than intensive advertising to reach and persuade customers. The study illustrates the latest effort to extensively provide insights into how commercial banks could leverage marketing communication tools to sustain loyalty in an emerging economy that is intensively competitive.Marketing communications’ dimensions and brand loyalty in the banking sector
Agartha Quayson, Kassimu Issau, Robert Ipiin Gnankob, Samira Seidu
Revista de Gestão, Vol. 31, No. 1, pp.115-132

The study investigated the effect of marketing communications’ dimensions on brand loyalty in the banking sector.

The study adopted the quantitative research approach which relied on the explanatory design due to the nature of the hypotheses tested. The convenience sampling technique was used to pull 377 customers of a branch of a commercial bank in Ghana. Furthermore, the PLS-SEM technique was deployed to assess the measurement model and test the research hypotheses.

Results show that the following dimensions of marketing communications are significant predictors of brand loyalty: direct marketing, public relations and sales promotion. The exception is advertising, which had an inverse relation with brand loyalty.

The results provide significant pointers to banks’ management that they should deploy a variety of marketing communication channels other than intensive advertising to reach and persuade customers.

The study illustrates the latest effort to extensively provide insights into how commercial banks could leverage marketing communication tools to sustain loyalty in an emerging economy that is intensively competitive.

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Marketing communications’ dimensions and brand loyalty in the banking sector10.1108/REGE-10-2021-0191Revista de Gestão2023-10-18© 2023 Agartha Quayson, Kassimu Issau, Robert Ipiin Gnankob and Samira SeiduAgartha QuaysonKassimu IssauRobert Ipiin GnankobSamira SeiduRevista de Gestão3112023-10-1810.1108/REGE-10-2021-0191https://www.emerald.com/insight/content/doi/10.1108/REGE-10-2021-0191/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2023 Agartha Quayson, Kassimu Issau, Robert Ipiin Gnankob and Samira Seiduhttp://creativecommons.org/licences/by/4.0/legalcode
Enabling consumer reciprocity through voucher campaignshttps://www.emerald.com/insight/content/doi/10.1108/REGE-02-2023-0017/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThis study proposes that reciprocity appeal may influence consumers helping behavior. The authors suggest that this influence depends on the target of reciprocity (direct vs. indirect), consumer–brand social distance (close vs. distant) and frequency of exposure to the appeal over time. This research was conducted through three experimental studies. They were carried out both through online experiment (Study 1) and in laboratory (Studies 2 and 3). Study 3 consisted of an experiment combined with longitudinal growth models, supporting the hypothesis that repetitive periods decrease reciprocity over time. The results demonstrate that consumers close to a brand become more prosocial toward the company when the reciprocity appeal is perceived as direct (vs. indirect). In contrast, the indirect reciprocity appeal influences consumers distant from the company. Furthermore, reciprocity appeal decreases consumer helping behavior over time, but indirect reciprocity appeal attenuates this negative effect only to close customers. This research contributes to theory by showing that direct reciprocal appeals increase the helping behavior of close customers when company appeals are infrequently made. This research is the first to empirically investigate the efficiency of voucher campaigns. Furthermore, it innovates by exploring a situation of direct consumer reciprocity in which the consumer decides to help a company with an expectation, but no explicit requirement, that the company will reciprocate.Enabling consumer reciprocity through voucher campaigns
Juliano Domingues da Silva, João Otávio Montanha Endrici, Thiago Brusarosco Ferreira
Revista de Gestão, Vol. ahead-of-print, No. ahead-of-print, pp.-

This study proposes that reciprocity appeal may influence consumers helping behavior. The authors suggest that this influence depends on the target of reciprocity (direct vs. indirect), consumer–brand social distance (close vs. distant) and frequency of exposure to the appeal over time.

This research was conducted through three experimental studies. They were carried out both through online experiment (Study 1) and in laboratory (Studies 2 and 3). Study 3 consisted of an experiment combined with longitudinal growth models, supporting the hypothesis that repetitive periods decrease reciprocity over time.

The results demonstrate that consumers close to a brand become more prosocial toward the company when the reciprocity appeal is perceived as direct (vs. indirect). In contrast, the indirect reciprocity appeal influences consumers distant from the company. Furthermore, reciprocity appeal decreases consumer helping behavior over time, but indirect reciprocity appeal attenuates this negative effect only to close customers.

This research contributes to theory by showing that direct reciprocal appeals increase the helping behavior of close customers when company appeals are infrequently made.

This research is the first to empirically investigate the efficiency of voucher campaigns. Furthermore, it innovates by exploring a situation of direct consumer reciprocity in which the consumer decides to help a company with an expectation, but no explicit requirement, that the company will reciprocate.

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Enabling consumer reciprocity through voucher campaigns10.1108/REGE-02-2023-0017Revista de Gestão2023-12-22© 2023 Juliano Domingues da Silva, João Otávio Montanha Endrici and Thiago Brusarosco FerreiraJuliano Domingues da SilvaJoão Otávio Montanha EndriciThiago Brusarosco FerreiraRevista de Gestãoahead-of-printahead-of-print2023-12-2210.1108/REGE-02-2023-0017https://www.emerald.com/insight/content/doi/10.1108/REGE-02-2023-0017/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2023 Juliano Domingues da Silva, João Otávio Montanha Endrici and Thiago Brusarosco Ferreirahttp://creativecommons.org/licences/by/4.0/legalcode
Pro-LGBTQIAP+ counterintuitive communication toward the consumerhttps://www.emerald.com/insight/content/doi/10.1108/REGE-04-2022-0048/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThe study aims to analyze consumer reaction to counterintuitive communication linked to the LGBTQIAP+ cause. The theoretical framework focused on marketing communication, counterintuitive communication and the insertion of the LGBTQIAP+ issue in them. A hypothetical-deductive approach was adopted, carried out through an online experiment with a factorial design 2 (high involvement product − wedding ring × low involvement − perfume) × 2 (homosexual couple − counterintuitive × heterosexual − intuitive), with two subsequent steps: eye tracker collection (n = 21) and questionnaire application (n = 136). It was possible to attest to the differences between traditional (intuitive) and counterintuitive marketing communications, identified both in terms of visualizations and fixations (eye tracking), and objective responses (online questionnaire), finding more positive consumer behavior in the case of counterintuitive communication with insertion of the LGBTQIAP+ cause. Marketing communication has great potential to create “new/other” values and worldviews, thus having an important role in social responsibility that goes beyond the marketing sphere. Precisely in this context, the study contributes to endorse the literature concerning counterintuitive communication, reinforcing the increasing importance and favorable scenario for its practice, as well as highlighting its importance as an efficient marketing strategy. The study extends the understanding of counterintuitive communication with the scope of an investigation linked to the LGBTQIAP+ cause, especially from the perspective of the receiving public, the consumers. Furthermore, it advances in the sense of aggregating empirical evidence by means of both exploratory (with neuroscientific technique as eye tracking) and explanatory factors.Pro-LGBTQIAP+ counterintuitive communication toward the consumer
Taís Pasquotto Andreoli, Bárbara Assis Vieira
Revista de Gestão, Vol. ahead-of-print, No. ahead-of-print, pp.-

The study aims to analyze consumer reaction to counterintuitive communication linked to the LGBTQIAP+ cause.

The theoretical framework focused on marketing communication, counterintuitive communication and the insertion of the LGBTQIAP+ issue in them. A hypothetical-deductive approach was adopted, carried out through an online experiment with a factorial design 2 (high involvement product − wedding ring × low involvement − perfume) × 2 (homosexual couple − counterintuitive × heterosexual − intuitive), with two subsequent steps: eye tracker collection (n = 21) and questionnaire application (n = 136).

It was possible to attest to the differences between traditional (intuitive) and counterintuitive marketing communications, identified both in terms of visualizations and fixations (eye tracking), and objective responses (online questionnaire), finding more positive consumer behavior in the case of counterintuitive communication with insertion of the LGBTQIAP+ cause.

Marketing communication has great potential to create “new/other” values and worldviews, thus having an important role in social responsibility that goes beyond the marketing sphere. Precisely in this context, the study contributes to endorse the literature concerning counterintuitive communication, reinforcing the increasing importance and favorable scenario for its practice, as well as highlighting its importance as an efficient marketing strategy.

The study extends the understanding of counterintuitive communication with the scope of an investigation linked to the LGBTQIAP+ cause, especially from the perspective of the receiving public, the consumers. Furthermore, it advances in the sense of aggregating empirical evidence by means of both exploratory (with neuroscientific technique as eye tracking) and explanatory factors.

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Pro-LGBTQIAP+ counterintuitive communication toward the consumer10.1108/REGE-04-2022-0048Revista de Gestão2023-07-24© 2023 Taís Pasquotto Andreoli and Bárbara Assis VieiraTaís Pasquotto AndreoliBárbara Assis VieiraRevista de Gestãoahead-of-printahead-of-print2023-07-2410.1108/REGE-04-2022-0048https://www.emerald.com/insight/content/doi/10.1108/REGE-04-2022-0048/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2023 Taís Pasquotto Andreoli and Bárbara Assis Vieirahttp://creativecommons.org/licences/by/4.0/legalcode
Market efficiency assessment for multiple exchanges of cryptocurrencieshttps://www.emerald.com/insight/content/doi/10.1108/REGE-05-2022-0070/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThis study aims to analyze the efficient market hypothesis (EMH) of cryptocurrencies on multiple platforms by observing whether there is a discrepancy in the levels of efficiency between different exchanges. Additionally, EMH is tested in a multivariate way: whether the prices of the same cryptocurrencies traded on different exchanges are temporally related to each other. ADF and KPSS tests, whereas the vector autoregression model of order p – VAR(p) – for multivariate system. Both Bitcoin and Ethereum show efficiency in the weak form on the main platforms in each market alone. However, when estimating a VAR(p) between prices among exchanges, there was evidence of Granger causality between cryptocurrencies in all exchanges, suggesting that EMH is not adequate due to cross information. It is essential to assess the cryptocurrency market in a multivariate way, not only to favor its maturation process, but also to promote a broad understanding of its inherent risks. Thus, it will be possible to develop financial products that are actively managed in a more sophisticated cryptocurrency market. There is a possibility of performing arbitrage on different exchanges and market assets through cross-exchanges. Thus, emphasizing the need for regulation of exchanges in the digital asset market, as an eventual price manipulation on a single platform can impact others, which generates various distortions. This study is the first to find evidence of cross-information for the same (and other) cryptocurrencies among different exchanges.Market efficiency assessment for multiple exchanges of cryptocurrencies
Orlando Telles Souza, João Vinícius França Carvalho
Revista de Gestão, Vol. ahead-of-print, No. ahead-of-print, pp.-

This study aims to analyze the efficient market hypothesis (EMH) of cryptocurrencies on multiple platforms by observing whether there is a discrepancy in the levels of efficiency between different exchanges. Additionally, EMH is tested in a multivariate way: whether the prices of the same cryptocurrencies traded on different exchanges are temporally related to each other. ADF and KPSS tests, whereas the vector autoregression model of order p – VAR(p) – for multivariate system.

Both Bitcoin and Ethereum show efficiency in the weak form on the main platforms in each market alone. However, when estimating a VAR(p) between prices among exchanges, there was evidence of Granger causality between cryptocurrencies in all exchanges, suggesting that EMH is not adequate due to cross information.

It is essential to assess the cryptocurrency market in a multivariate way, not only to favor its maturation process, but also to promote a broad understanding of its inherent risks. Thus, it will be possible to develop financial products that are actively managed in a more sophisticated cryptocurrency market.

There is a possibility of performing arbitrage on different exchanges and market assets through cross-exchanges. Thus, emphasizing the need for regulation of exchanges in the digital asset market, as an eventual price manipulation on a single platform can impact others, which generates various distortions.

This study is the first to find evidence of cross-information for the same (and other) cryptocurrencies among different exchanges.

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Market efficiency assessment for multiple exchanges of cryptocurrencies10.1108/REGE-05-2022-0070Revista de Gestão2023-01-10© 2022 Orlando Telles Souza and João Vinícius França CarvalhoOrlando Telles SouzaJoão Vinícius França CarvalhoRevista de Gestãoahead-of-printahead-of-print2023-01-1010.1108/REGE-05-2022-0070https://www.emerald.com/insight/content/doi/10.1108/REGE-05-2022-0070/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2022 Orlando Telles Souza and João Vinícius França Carvalhohttp://creativecommons.org/licences/by/4.0/legalcode
Diversification with international assets and cryptocurrencies using Black-Littermanhttps://www.emerald.com/insight/content/doi/10.1108/REGE-05-2022-0080/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThe aim of the study was to analyze the performance of Black-Litterman (BL) portfolios using a views estimation procedure that simulates investor forecasts based on technical analysis. Ibovespa, S&P500, Bitcoin and interbank deposit rate (IDR) indexes were respectively considered proxies for the national, international, cryptocurrency and fixed income stock markets. Forecasts were made out of the sample aiming at incorporating them in the BL model, using several portfolio weighting methods from June 13, 2013 to August 30, 2022. The Sharpe, Treynor and Omega ratios point out that the proposed model, considering only variable return assets, generates portfolios with performances superior to their traditionally calculated counterparts, with emphasis on the risk parity portfolio. Nonetheless, the inclusion of the IDR leads to performance losses, especially in scenarios with lower risk tolerance. And finally, given the impact of turnover, the naive portfolio was also detected as a viable alternative. The results obtained can contribute to improve investors practices, specifically by validating both the performance improvement – when including foreign assets and cryptocurrencies –, and the application of the BL model for asset pricing. The main contributions of the study are: performance analysis incorporating cryptocurrencies and international assets in an uncertain recent period; the use of a methodology to compute the views simulating the behavior of managers using technical analysis; and comparing the performance of portfolio management strategies based on the BL model, taking into account different levels of risk and uncertainty.Diversification with international assets and cryptocurrencies using Black-Litterman
Daniel Pereira Alves de Abreu, Robert Aldo Iquiapaza
Revista de Gestão, Vol. ahead-of-print, No. ahead-of-print, pp.-

The aim of the study was to analyze the performance of Black-Litterman (BL) portfolios using a views estimation procedure that simulates investor forecasts based on technical analysis.

Ibovespa, S&P500, Bitcoin and interbank deposit rate (IDR) indexes were respectively considered proxies for the national, international, cryptocurrency and fixed income stock markets. Forecasts were made out of the sample aiming at incorporating them in the BL model, using several portfolio weighting methods from June 13, 2013 to August 30, 2022.

The Sharpe, Treynor and Omega ratios point out that the proposed model, considering only variable return assets, generates portfolios with performances superior to their traditionally calculated counterparts, with emphasis on the risk parity portfolio. Nonetheless, the inclusion of the IDR leads to performance losses, especially in scenarios with lower risk tolerance. And finally, given the impact of turnover, the naive portfolio was also detected as a viable alternative.

The results obtained can contribute to improve investors practices, specifically by validating both the performance improvement – when including foreign assets and cryptocurrencies –, and the application of the BL model for asset pricing.

The main contributions of the study are: performance analysis incorporating cryptocurrencies and international assets in an uncertain recent period; the use of a methodology to compute the views simulating the behavior of managers using technical analysis; and comparing the performance of portfolio management strategies based on the BL model, taking into account different levels of risk and uncertainty.

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Diversification with international assets and cryptocurrencies using Black-Litterman10.1108/REGE-05-2022-0080Revista de Gestão2023-04-27© 2023 Daniel Pereira Alves de Abreu and Robert Aldo IquiapazaDaniel Pereira Alves de AbreuRobert Aldo IquiapazaRevista de Gestãoahead-of-printahead-of-print2023-04-2710.1108/REGE-05-2022-0080https://www.emerald.com/insight/content/doi/10.1108/REGE-05-2022-0080/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2023 Daniel Pereira Alves de Abreu and Robert Aldo Iquiapazahttp://creativecommons.org/licences/by/4.0/legalcode
Sentiment and economic activity in Brazilhttps://www.emerald.com/insight/content/doi/10.1108/REGE-05-2022-0081/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThe purpose of this study is to analyze how sentiment affects economic activity in Brazil. Based on a nonlinear autoregressive distributed lag (NARDL) model, this study examines in detail the short-term and long-term asymmetric impacts between the variables during the period from January 2007 to December 2020. There are three main results of this study. First, sentiment is an important factor for economic activity in Brazil, and its effect possibly occurs through the channels of consumption and investment, which are the two main components of economic growth. Second, sentiment affects economic activity in different ways in the short and the long term: in Brazil, although in the short-term, immediate shocks of sentiment may be confusing, the negative shocks from previous periods have a negative impact on economic activity. Third, the effect of shocks of optimism and pessimism on economic activity is asymmetric, and in the long run, only shocks of optimism have a significant and positive impact. The relationship between sentiment and economic activity is still a controversial issue in the literature and this study seeks to advance its understanding in Brazil.Sentiment and economic activity in Brazil
Paulo Fernando Marschner, Paulo Sergio Ceretta
Revista de Gestão, Vol. ahead-of-print, No. ahead-of-print, pp.-

The purpose of this study is to analyze how sentiment affects economic activity in Brazil.

Based on a nonlinear autoregressive distributed lag (NARDL) model, this study examines in detail the short-term and long-term asymmetric impacts between the variables during the period from January 2007 to December 2020.

There are three main results of this study. First, sentiment is an important factor for economic activity in Brazil, and its effect possibly occurs through the channels of consumption and investment, which are the two main components of economic growth. Second, sentiment affects economic activity in different ways in the short and the long term: in Brazil, although in the short-term, immediate shocks of sentiment may be confusing, the negative shocks from previous periods have a negative impact on economic activity. Third, the effect of shocks of optimism and pessimism on economic activity is asymmetric, and in the long run, only shocks of optimism have a significant and positive impact.

The relationship between sentiment and economic activity is still a controversial issue in the literature and this study seeks to advance its understanding in Brazil.

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Sentiment and economic activity in Brazil10.1108/REGE-05-2022-0081Revista de Gestão2023-08-18© 2023 Paulo Fernando Marschner and Paulo Sergio CerettaPaulo Fernando MarschnerPaulo Sergio CerettaRevista de Gestãoahead-of-printahead-of-print2023-08-1810.1108/REGE-05-2022-0081https://www.emerald.com/insight/content/doi/10.1108/REGE-05-2022-0081/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2023 Paulo Fernando Marschner and Paulo Sergio Cerettahttp://creativecommons.org/licences/by/4.0/legalcode
Contributions to the segmentation of e-commerce nonusers: clustering the reasons not to shop onlinehttps://www.emerald.com/insight/content/doi/10.1108/REGE-06-2022-0087/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThe purpose is to investigate whether Brazilian e-commerce nonusers all have the same reasons not to purchase online or whether different behavior patterns might lead them to cluster in different groups. This study carried out cluster analyses on a large sample (N = 9,065) from a nationwide survey on the use of information and communication technology in Brazil. Three clusters of e-commerce nonusers were identified: the first cluster is quite reluctant; the second is characterized by disbelief in e-commerce; and the last cluster includes members who must see a product to believe it. Overall, nonusers have different reasons not to shop online, but they also share some similarities in this regard. Furthermore, socioeconomic factors do not seem to affect their behavior. The findings suggest that merchants’ failure to attract customers’ attention and tangibility are the major barriers to e-commerce use. Even though nonusers have different reasons not to shop online, the key pattern that emerges is the value of tangibility for these individuals, which is a barrier present in all three clusters. This suggests that current marketing strategies and advertisements are ineffective to reach these consumers. Vendors should therefore try different approaches. The findings contribute to the information systems (IS) literature by bringing a new perspective to the understanding of e-commerce rejection in addition to having managerial implications that involve strategies to attract potential users based on their specificities.Contributions to the segmentation of e-commerce nonusers: clustering the reasons not to shop online
Gabriel Nery-da-Silva, Marcelo Henrique de Araujo, Fernando de Souza Meirelles
Revista de Gestão, Vol. ahead-of-print, No. ahead-of-print, pp.-

The purpose is to investigate whether Brazilian e-commerce nonusers all have the same reasons not to purchase online or whether different behavior patterns might lead them to cluster in different groups.

This study carried out cluster analyses on a large sample (N = 9,065) from a nationwide survey on the use of information and communication technology in Brazil.

Three clusters of e-commerce nonusers were identified: the first cluster is quite reluctant; the second is characterized by disbelief in e-commerce; and the last cluster includes members who must see a product to believe it. Overall, nonusers have different reasons not to shop online, but they also share some similarities in this regard. Furthermore, socioeconomic factors do not seem to affect their behavior. The findings suggest that merchants’ failure to attract customers’ attention and tangibility are the major barriers to e-commerce use.

Even though nonusers have different reasons not to shop online, the key pattern that emerges is the value of tangibility for these individuals, which is a barrier present in all three clusters. This suggests that current marketing strategies and advertisements are ineffective to reach these consumers. Vendors should therefore try different approaches.

The findings contribute to the information systems (IS) literature by bringing a new perspective to the understanding of e-commerce rejection in addition to having managerial implications that involve strategies to attract potential users based on their specificities.

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Contributions to the segmentation of e-commerce nonusers: clustering the reasons not to shop online10.1108/REGE-06-2022-0087Revista de Gestão2023-04-07© 2023 Gabriel Nery-da-Silva, Marcelo Henrique de Araujo and Fernando de Souza MeirellesGabriel Nery-da-SilvaMarcelo Henrique de AraujoFernando de Souza MeirellesRevista de Gestãoahead-of-printahead-of-print2023-04-0710.1108/REGE-06-2022-0087https://www.emerald.com/insight/content/doi/10.1108/REGE-06-2022-0087/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2023 Gabriel Nery-da-Silva, Marcelo Henrique de Araujo and Fernando de Souza Meirelleshttp://creativecommons.org/licences/by/4.0/legalcode
Adaptive markets hypothesis and economic-institutional environment: a cross-country analysishttps://www.emerald.com/insight/content/doi/10.1108/REGE-06-2022-0095/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThis study’s goal was to identify how several markets have developed over time and what determinants have influenced this process, based on adaptive markets hypothesis (AMH). In this regard, the authors consider that agents are driven by the seeking for abnormal returns to stay “alive” and their environment could somehow modify their decision-making processes, as well as influence the degree of efficiency of the market. The authors collected the daily closing-of-the-market index from 50 countries, between 1990 and 2022. The sample includes emerging countries, developed countries and frontier markets. Then, the authors ran multilevel modeling using Hurst exponent as an informational efficiency metric estimated by two different moving windows: 500 and 1,250 observations (approximately 2 and 5 years). The results indicate that the efficiency of the markets is not constant over time. The authors also have identified that markets follow a cyclical pattern of efficiency/inefficiency, and they are currently in a period of convergence to efficiency, possibly explained by the increase in computational capacity and speed of the available information to agents. In addition, this study identified that country characteristics are associated with market efficiency, considering institutional factors. Studies of this nature contribute to the literature, considering the importance of better comprehension of market efficiency dynamics and their determinants, specially observing other theories on the relationship between information and markets (like AMH), which work with other investor assumptions than those used by efficient market hypothesis.Adaptive markets hypothesis and economic-institutional environment: a cross-country analysis
Marco Aurélio dos Santos, Luiz Paulo Lopes Fávero, Talles Vianna Brugni, Ricardo Goulart Serra
Revista de Gestão, Vol. ahead-of-print, No. ahead-of-print, pp.-

This study’s goal was to identify how several markets have developed over time and what determinants have influenced this process, based on adaptive markets hypothesis (AMH). In this regard, the authors consider that agents are driven by the seeking for abnormal returns to stay “alive” and their environment could somehow modify their decision-making processes, as well as influence the degree of efficiency of the market.

The authors collected the daily closing-of-the-market index from 50 countries, between 1990 and 2022. The sample includes emerging countries, developed countries and frontier markets. Then, the authors ran multilevel modeling using Hurst exponent as an informational efficiency metric estimated by two different moving windows: 500 and 1,250 observations (approximately 2 and 5 years).

The results indicate that the efficiency of the markets is not constant over time. The authors also have identified that markets follow a cyclical pattern of efficiency/inefficiency, and they are currently in a period of convergence to efficiency, possibly explained by the increase in computational capacity and speed of the available information to agents. In addition, this study identified that country characteristics are associated with market efficiency, considering institutional factors.

Studies of this nature contribute to the literature, considering the importance of better comprehension of market efficiency dynamics and their determinants, specially observing other theories on the relationship between information and markets (like AMH), which work with other investor assumptions than those used by efficient market hypothesis.

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Adaptive markets hypothesis and economic-institutional environment: a cross-country analysis10.1108/REGE-06-2022-0095Revista de Gestão2023-08-07© 2023 Marco Aurélio dos Santos, Luiz Paulo Lopes Fávero, Talles Vianna Brugni and Ricardo Goulart SerraMarco Aurélio dos SantosLuiz Paulo Lopes FáveroTalles Vianna BrugniRicardo Goulart SerraRevista de Gestãoahead-of-printahead-of-print2023-08-0710.1108/REGE-06-2022-0095https://www.emerald.com/insight/content/doi/10.1108/REGE-06-2022-0095/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2023 Marco Aurélio dos Santos, Luiz Paulo Lopes Fávero, Talles Vianna Brugni and Ricardo Goulart Serrahttp://creativecommons.org/licences/by/4.0/legalcode
Users’ trust in black-box machine learning algorithmshttps://www.emerald.com/insight/content/doi/10.1108/REGE-06-2022-0100/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThis paper aims to investigate whether professional data analysts’ trust of black-box systems is increased by explainability artifacts. The study was developed in two phases. First a black-box prediction model was estimated using artificial neural networks, and local explainability artifacts were estimated using local interpretable model-agnostic explanations (LIME) algorithms. In the second phase, the model and explainability outcomes were presented to a sample of data analysts from the financial market and their trust of the models was measured. Finally, interviews were conducted in order to understand their perceptions regarding black-box models. The data suggest that users’ trust of black-box systems is high and explainability artifacts do not influence this behavior. The interviews reveal that the nature and complexity of the problem a black-box model addresses influences the users’ perceptions, trust being reduced in situations that represent a threat (e.g. autonomous cars). Concerns about the models’ ethics were also mentioned by the interviewees. The study considered a small sample of professional analysts from the financial market, which traditionally employs data analysis techniques for credit and risk analysis. Research with personnel in other sectors might reveal different perceptions. Other studies regarding trust in black-box models and explainability artifacts have focused on ordinary users, with little or no knowledge of data analysis. The present research focuses on expert users, which provides a different perspective and shows that, for them, trust is related to the quality of data and the nature of the problem being solved, as well as the practical consequences. Explanation of the algorithm mechanics itself is not significantly relevant.Users’ trust in black-box machine learning algorithms
Heitor Hoffman Nakashima, Daielly Mantovani, Celso Machado Junior
Revista de Gestão, Vol. ahead-of-print, No. ahead-of-print, pp.-

This paper aims to investigate whether professional data analysts’ trust of black-box systems is increased by explainability artifacts.

The study was developed in two phases. First a black-box prediction model was estimated using artificial neural networks, and local explainability artifacts were estimated using local interpretable model-agnostic explanations (LIME) algorithms. In the second phase, the model and explainability outcomes were presented to a sample of data analysts from the financial market and their trust of the models was measured. Finally, interviews were conducted in order to understand their perceptions regarding black-box models.

The data suggest that users’ trust of black-box systems is high and explainability artifacts do not influence this behavior. The interviews reveal that the nature and complexity of the problem a black-box model addresses influences the users’ perceptions, trust being reduced in situations that represent a threat (e.g. autonomous cars). Concerns about the models’ ethics were also mentioned by the interviewees.

The study considered a small sample of professional analysts from the financial market, which traditionally employs data analysis techniques for credit and risk analysis. Research with personnel in other sectors might reveal different perceptions.

Other studies regarding trust in black-box models and explainability artifacts have focused on ordinary users, with little or no knowledge of data analysis. The present research focuses on expert users, which provides a different perspective and shows that, for them, trust is related to the quality of data and the nature of the problem being solved, as well as the practical consequences. Explanation of the algorithm mechanics itself is not significantly relevant.

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Users’ trust in black-box machine learning algorithms10.1108/REGE-06-2022-0100Revista de Gestão2022-10-25© 2022 Heitor Hoffman Nakashima, Daielly Mantovani and Celso Machado JuniorHeitor Hoffman NakashimaDaielly MantovaniCelso Machado JuniorRevista de Gestãoahead-of-printahead-of-print2022-10-2510.1108/REGE-06-2022-0100https://www.emerald.com/insight/content/doi/10.1108/REGE-06-2022-0100/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2022 Heitor Hoffman Nakashima, Daielly Mantovani and Celso Machado Juniorhttp://creativecommons.org/licences/by/4.0/legalcode
Perceived overqualification and leisure crafting of immigrants: the moderating role of acculturationhttps://www.emerald.com/insight/content/doi/10.1108/REGE-06-2022-0103/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThe aim of this research is to investigate the association between perceived overqualification and leisure crafting in the context of immigrants. Drawing on the cross-cultural adaptation theory, the study tests the moderating role that acculturation plays in this relationship. Data were collected from a total of 226 immigrants living in Northern Cyprus. In the initial survey, data were collected on perceived overqualification and acculturation, which was followed by the measurement of leisure crafting. Data analysis was performed using structural equation modeling. Perceived overqualification asserts a significantly positive impact on leisure crafting. Assuming that acculturation plays a moderating role, the research shows that the positive effect that perceived overqualification has on leisure crafting is increased in cases where positive acculturation is elevated as opposed to reduced. The study results were based on self-reported surveys and data were limited to overqualified immigrant groups in Northern Cyprus. The study provides significant practical implications for management teams. They can design managerial interventions to increase the acculturation of immigrants, which may in turn reduce the perceived overqualification and increase the positive impact of leisure crafting. Also, the government needs to implement policies targeted at immigrants in order to help them rapidly adapt to the host society. This research will be a pioneering attempt to explore the positive relationship between perceived overqualification and leisure crafting. The results suggest actions that can be taken to promote leisure crafting behaviors through the use of acculturation to enhance organizational commitment, belongingness to the host society, and well-being in overqualified immigrants.Perceived overqualification and leisure crafting of immigrants: the moderating role of acculturation
Harun Sesen, Senay Sahil Ertan, Gözde Inal Cavlan
Revista de Gestão, Vol. ahead-of-print, No. ahead-of-print, pp.-

The aim of this research is to investigate the association between perceived overqualification and leisure crafting in the context of immigrants. Drawing on the cross-cultural adaptation theory, the study tests the moderating role that acculturation plays in this relationship.

Data were collected from a total of 226 immigrants living in Northern Cyprus. In the initial survey, data were collected on perceived overqualification and acculturation, which was followed by the measurement of leisure crafting. Data analysis was performed using structural equation modeling.

Perceived overqualification asserts a significantly positive impact on leisure crafting. Assuming that acculturation plays a moderating role, the research shows that the positive effect that perceived overqualification has on leisure crafting is increased in cases where positive acculturation is elevated as opposed to reduced.

The study results were based on self-reported surveys and data were limited to overqualified immigrant groups in Northern Cyprus.

The study provides significant practical implications for management teams. They can design managerial interventions to increase the acculturation of immigrants, which may in turn reduce the perceived overqualification and increase the positive impact of leisure crafting. Also, the government needs to implement policies targeted at immigrants in order to help them rapidly adapt to the host society.

This research will be a pioneering attempt to explore the positive relationship between perceived overqualification and leisure crafting. The results suggest actions that can be taken to promote leisure crafting behaviors through the use of acculturation to enhance organizational commitment, belongingness to the host society, and well-being in overqualified immigrants.

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Perceived overqualification and leisure crafting of immigrants: the moderating role of acculturation10.1108/REGE-06-2022-0103Revista de Gestão2024-03-05© 2024 Harun Sesen, Senay Sahil Ertan and Gözde Inal CavlanHarun SesenSenay Sahil ErtanGözde Inal CavlanRevista de Gestãoahead-of-printahead-of-print2024-03-0510.1108/REGE-06-2022-0103https://www.emerald.com/insight/content/doi/10.1108/REGE-06-2022-0103/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2024 Harun Sesen, Senay Sahil Ertan and Gözde Inal Cavlanhttp://creativecommons.org/licences/by/4.0/legalcode
What the eyes don't see, the heart doesn't buy: the Premium Motors casehttps://www.emerald.com/insight/content/doi/10.1108/REGE-07-2022-0109/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThis teaching case aims to encourage reflection on the formulation of the strategic repositioning of an automotive dealership. Built on the teaching case method, it portrays the situation of the Premium Motors automotive dealership in the face of a strategic repositioning. Management and the board discuss ways to minimize the impact of the coronavirus disease 2019 (COVID-19) pandemic on sales figures. The situation presents the possibility of entering a new product segment. How to make consumers correctly understand the new positioning? The case is structured to enable reflection and teaching of marketing strategies, with each student having the possibility of putting themselves in the role of company managers. The environment and trajectory are also portrayed, broadening the perception of the studied company and providing devices for solving the emerging problems of the case. The case becomes a tool to promote knowledge, from the implementation to the management of strategic repositioning. Thus, the teaching notes offer directions on how professors can use the teaching case with their undergraduate and graduate students in disciplines related to strategy and marketing.What the eyes don't see, the heart doesn't buy: the Premium Motors case
Guilherme Henrique Vieira Noveletto, Jailson Lana, Raul Beal Partyka, João Roberto Rocha Lemos
Revista de Gestão, Vol. ahead-of-print, No. ahead-of-print, pp.-

This teaching case aims to encourage reflection on the formulation of the strategic repositioning of an automotive dealership.

Built on the teaching case method, it portrays the situation of the Premium Motors automotive dealership in the face of a strategic repositioning. Management and the board discuss ways to minimize the impact of the coronavirus disease 2019 (COVID-19) pandemic on sales figures. The situation presents the possibility of entering a new product segment.

How to make consumers correctly understand the new positioning? The case is structured to enable reflection and teaching of marketing strategies, with each student having the possibility of putting themselves in the role of company managers. The environment and trajectory are also portrayed, broadening the perception of the studied company and providing devices for solving the emerging problems of the case.

The case becomes a tool to promote knowledge, from the implementation to the management of strategic repositioning. Thus, the teaching notes offer directions on how professors can use the teaching case with their undergraduate and graduate students in disciplines related to strategy and marketing.

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What the eyes don't see, the heart doesn't buy: the Premium Motors case10.1108/REGE-07-2022-0109Revista de Gestão2023-10-16© 2023 Guilherme Henrique Vieira Noveletto, Jailson Lana, Raul Beal Partyka and João Roberto Rocha LemosGuilherme Henrique Vieira NovelettoJailson LanaRaul Beal PartykaJoão Roberto Rocha LemosRevista de Gestãoahead-of-printahead-of-print2023-10-1610.1108/REGE-07-2022-0109https://www.emerald.com/insight/content/doi/10.1108/REGE-07-2022-0109/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2023 Guilherme Henrique Vieira Noveletto, Jailson Lana, Raul Beal Partyka and João Roberto Rocha Lemoshttp://creativecommons.org/licences/by/4.0/legalcode
Amaro's business model innovation: DNVB or platform?https://www.emerald.com/insight/content/doi/10.1108/REGE-08-2022-0115/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThis teaching case aims to analyze the business model of Amaro, a company that directly sells lifestyle goods to end consumers (B2C), focused on the women's market. Amaro's original business model is introduced and a challenging dilemma is proposed: could Amaro innovate its business model, moving from a digitally native vertical brand (DNVB)-type company to a platform, specifically a vertical marketplace focused on the female audience? Would Amaro be prepared for this evolution or would it be more appropriate to focus on or strengthen the DNVB model? This teaching case was developed based on in-depth interviews with Amaro's leadership. The teaching notes were proposed based on business model innovation, competitive positioning and market trends concepts. The teaching case considers a new type of business model called DNVB. Students can review the concepts, create analyses and recommend which strategic options can leverage the company for a new growing cycle. Using the case study in the classroom should promote the discussion and reflections on business model innovation and the future of retail in omnichannel contexts - Amaro offers products online (on an e-commerce platform and native mobile applications) and physically in locations called guide shops. The authors suggested the adoption of frameworks and tools (e.g. the competitive positioning map to allow students to visualize ways to compare strategies and make decisions). The case introduces a fictional dilemma related to the decision to maximize offline or online investments or completely change the company's business model by adding a new vertical marketplace approach. This teaching case contributes to the student's learning about business model innovation and evolution. Case discussions could explore contemporary concepts such as value proposition, disintermediation and omnichannel commerce. Offering goods directly to the consumers by using modern technological architecture through vertical integration within the supply chain makes the DNVB business model an original topic in the start-up segment.Amaro's business model innovation: DNVB or platform?
Wellington José da Silva, Giselle da Costa Araújo, Adriano Rehder, Marcelo Caldeira Pedroso
Revista de Gestão, Vol. ahead-of-print, No. ahead-of-print, pp.-

This teaching case aims to analyze the business model of Amaro, a company that directly sells lifestyle goods to end consumers (B2C), focused on the women's market. Amaro's original business model is introduced and a challenging dilemma is proposed: could Amaro innovate its business model, moving from a digitally native vertical brand (DNVB)-type company to a platform, specifically a vertical marketplace focused on the female audience? Would Amaro be prepared for this evolution or would it be more appropriate to focus on or strengthen the DNVB model?

This teaching case was developed based on in-depth interviews with Amaro's leadership. The teaching notes were proposed based on business model innovation, competitive positioning and market trends concepts. The teaching case considers a new type of business model called DNVB. Students can review the concepts, create analyses and recommend which strategic options can leverage the company for a new growing cycle.

Using the case study in the classroom should promote the discussion and reflections on business model innovation and the future of retail in omnichannel contexts - Amaro offers products online (on an e-commerce platform and native mobile applications) and physically in locations called guide shops. The authors suggested the adoption of frameworks and tools (e.g. the competitive positioning map to allow students to visualize ways to compare strategies and make decisions).

The case introduces a fictional dilemma related to the decision to maximize offline or online investments or completely change the company's business model by adding a new vertical marketplace approach.

This teaching case contributes to the student's learning about business model innovation and evolution. Case discussions could explore contemporary concepts such as value proposition, disintermediation and omnichannel commerce.

Offering goods directly to the consumers by using modern technological architecture through vertical integration within the supply chain makes the DNVB business model an original topic in the start-up segment.

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Amaro's business model innovation: DNVB or platform?10.1108/REGE-08-2022-0115Revista de Gestão2023-09-22© 2023 Wellington José da Silva, Giselle da Costa Araújo, Adriano Rehder and Marcelo Caldeira PedrosoWellington José da SilvaGiselle da Costa AraújoAdriano RehderMarcelo Caldeira PedrosoRevista de Gestãoahead-of-printahead-of-print2023-09-2210.1108/REGE-08-2022-0115https://www.emerald.com/insight/content/doi/10.1108/REGE-08-2022-0115/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2023 Wellington José da Silva, Giselle da Costa Araújo, Adriano Rehder and Marcelo Caldeira Pedrosohttp://creativecommons.org/licences/by/4.0/legalcode
A life-saving collaborative network: repairing ventilators in Brazilhttps://www.emerald.com/insight/content/doi/10.1108/REGE-09-2021-0180/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThis paper aims to investigate the formation of an inter-organizational collaboration network that made it possible to repair 2,516 mechanical respirators that were inoperative in Brazil during the first wave of the COVID-19 pandemic. A qualitative approach was used in a single case study with semi-structured interviews. The interviewee selection process was non-probabilistic through snowball sampling. The results suggest that society, through different social groups with their different roles, can organize itself quickly through the formation of collaborative networks, and this organizational configuration can be an alternative for facing crises where actions isolated would be insufficient or slow to urgently address complex situations. This paper aims to (1) demonstrate that society, through different social groups with their different roles, can organize itself quickly through the formation of collaborative networks; (2) favor the understanding and dynamics of the formation of a network; and (3) contribute to a possible replication of this initiative in future contexts. The case portrays an unprecedented formation of a collaboration network involving more than 144 organizations that mobilized quickly in a complex context of a pandemic and that generated remarkable results through the reintroduction of equipment that were responsible for the preservation of thousands of lives during the year from 2020.A life-saving collaborative network: repairing ventilators in Brazil
Luis Vasconcellos, Fernando Coelho Ferreira, Carlos Sakuramoto
Revista de Gestão, Vol. ahead-of-print, No. ahead-of-print, pp.-

This paper aims to investigate the formation of an inter-organizational collaboration network that made it possible to repair 2,516 mechanical respirators that were inoperative in Brazil during the first wave of the COVID-19 pandemic.

A qualitative approach was used in a single case study with semi-structured interviews. The interviewee selection process was non-probabilistic through snowball sampling.

The results suggest that society, through different social groups with their different roles, can organize itself quickly through the formation of collaborative networks, and this organizational configuration can be an alternative for facing crises where actions isolated would be insufficient or slow to urgently address complex situations.

This paper aims to (1) demonstrate that society, through different social groups with their different roles, can organize itself quickly through the formation of collaborative networks; (2) favor the understanding and dynamics of the formation of a network; and (3) contribute to a possible replication of this initiative in future contexts.

The case portrays an unprecedented formation of a collaboration network involving more than 144 organizations that mobilized quickly in a complex context of a pandemic and that generated remarkable results through the reintroduction of equipment that were responsible for the preservation of thousands of lives during the year from 2020.

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A life-saving collaborative network: repairing ventilators in Brazil10.1108/REGE-09-2021-0180Revista de Gestão2023-05-24© 2023 Luis Vasconcellos, Fernando Coelho Ferreira and Carlos SakuramotoLuis VasconcellosFernando Coelho FerreiraCarlos SakuramotoRevista de Gestãoahead-of-printahead-of-print2023-05-2410.1108/REGE-09-2021-0180https://www.emerald.com/insight/content/doi/10.1108/REGE-09-2021-0180/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2023 Luis Vasconcellos, Fernando Coelho Ferreira and Carlos Sakuramotohttp://creativecommons.org/licences/by/4.0/legalcode
Women in mining: from subtle barriers to open prejudicehttps://www.emerald.com/insight/content/doi/10.1108/REGE-10-2021-0193/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThe core of this study is women in mining. The aim of this study was to analyze the perception of women, about their work environment, their career, the human resources policies and practices and the work–family balance in the context of a multinational organization in the sector. The case study was carried through semi-structured interviews with 27 women who work in this organization. Although women report that they are capable of exercising any position/function in the company, they perceive wage gap in the investigated organization; that maternity leave and the fact of having children impact their career and their rise to higher positions in the organizational hierarchy negatively; situations of prejudice and discrimination experienced at work. Sometimes subtly, sometimes not so subtly, but they still constitute barriers faced by women in mining. Although the debate around the issue of gender inequality in organizations is not recent, little has been produced about the working condition of women in occupational fields where male domination is strong, such as mining.Women in mining: from subtle barriers to open prejudice
Sabrina Silva Valadares, Antonio Moreira De Carvalho Neto, Carolina Mota Mota-Santos, Daniela Martins Diniz
Revista de Gestão, Vol. ahead-of-print, No. ahead-of-print, pp.-

The core of this study is women in mining. The aim of this study was to analyze the perception of women, about their work environment, their career, the human resources policies and practices and the work–family balance in the context of a multinational organization in the sector.

The case study was carried through semi-structured interviews with 27 women who work in this organization.

Although women report that they are capable of exercising any position/function in the company, they perceive wage gap in the investigated organization; that maternity leave and the fact of having children impact their career and their rise to higher positions in the organizational hierarchy negatively; situations of prejudice and discrimination experienced at work. Sometimes subtly, sometimes not so subtly, but they still constitute barriers faced by women in mining.

Although the debate around the issue of gender inequality in organizations is not recent, little has been produced about the working condition of women in occupational fields where male domination is strong, such as mining.

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Women in mining: from subtle barriers to open prejudice10.1108/REGE-10-2021-0193Revista de Gestão2022-09-23© 2022 Sabrina Silva Valadares, Antonio Moreira De Carvalho Neto, Carolina Mota Mota-Santos and Daniela Martins DinizSabrina Silva ValadaresAntonio Moreira De Carvalho NetoCarolina Mota Mota-SantosDaniela Martins DinizRevista de Gestãoahead-of-printahead-of-print2022-09-2310.1108/REGE-10-2021-0193https://www.emerald.com/insight/content/doi/10.1108/REGE-10-2021-0193/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2022 Sabrina Silva Valadares, Antonio Moreira De Carvalho Neto, Carolina Mota Mota-Santos and Daniela Martins Dinizhttp://creativecommons.org/licences/by/4.0/legalcode
Bouncing between screens: social TV and Brazilian NBA audiencehttps://www.emerald.com/insight/content/doi/10.1108/REGE-12-2021-0206/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestSports leagues have stood out in the entertainment industry due to their great economic value and cultural impact. This is the case of the American sports leagues, with emphasis on the National Basketball Association (NBA), whose largest Latin American market lies on Brazil. The aforementioned league’s audience is constantly growing, a fact that can be partially explained by the encouragement provided for its viewers to interact through social media, in a phenomenon called social TV. Accordingly, the aim of the present study is to investigate how social TV works as a means for Brazilian fans to coproduce their NBA broadcasting enjoyment through social media interactions. The authors conducted a netnography on the community of fans engaged in Twitter hashtag #NBAnaESPN, which was released by ESPN to promote audience integration during NBA games' broadcasting. A theorization about the role played by social TV in the way fan culture articulates through social media to enjoy broadcasting media products was herein presented. The findings of this study have evidenced three categories concerning the role played by television broadcasting, social media and the fandom in NBA consumption by Brazilian fans. Based on these findings, the authors got to the conclusion that social TV establishes a mediatized environment where fan culture can be articulated through social media to enable interactions about television broadcasting. The study was limited to members of the Brazilian NBA audience who engage in the official social media of the league’s broadcasting. The study heads toward a theoretical generalization based on the research results.Bouncing between screens: social TV and Brazilian NBA audience
André Luiz Maranhão de Souza-Leão, Bruno Melo Moura, Fernando Sacic Carneiro-Leão
Revista de Gestão, Vol. ahead-of-print, No. ahead-of-print, pp.-

Sports leagues have stood out in the entertainment industry due to their great economic value and cultural impact. This is the case of the American sports leagues, with emphasis on the National Basketball Association (NBA), whose largest Latin American market lies on Brazil. The aforementioned league’s audience is constantly growing, a fact that can be partially explained by the encouragement provided for its viewers to interact through social media, in a phenomenon called social TV. Accordingly, the aim of the present study is to investigate how social TV works as a means for Brazilian fans to coproduce their NBA broadcasting enjoyment through social media interactions.

The authors conducted a netnography on the community of fans engaged in Twitter hashtag #NBAnaESPN, which was released by ESPN to promote audience integration during NBA games' broadcasting.

A theorization about the role played by social TV in the way fan culture articulates through social media to enjoy broadcasting media products was herein presented. The findings of this study have evidenced three categories concerning the role played by television broadcasting, social media and the fandom in NBA consumption by Brazilian fans. Based on these findings, the authors got to the conclusion that social TV establishes a mediatized environment where fan culture can be articulated through social media to enable interactions about television broadcasting.

The study was limited to members of the Brazilian NBA audience who engage in the official social media of the league’s broadcasting.

The study heads toward a theoretical generalization based on the research results.

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Bouncing between screens: social TV and Brazilian NBA audience10.1108/REGE-12-2021-0206Revista de Gestão2022-11-28© 2022 André Luiz Maranhão de Souza-Leão, Bruno Melo Moura and Fernando Sacic Carneiro-LeãoAndré Luiz Maranhão de Souza-LeãoBruno Melo MouraFernando Sacic Carneiro-LeãoRevista de Gestãoahead-of-printahead-of-print2022-11-2810.1108/REGE-12-2021-0206https://www.emerald.com/insight/content/doi/10.1108/REGE-12-2021-0206/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2022 André Luiz Maranhão de Souza-Leão, Bruno Melo Moura and Fernando Sacic Carneiro-Leãohttp://creativecommons.org/licences/by/4.0/legalcode
Training as a facilitator for Industry 4.0https://www.emerald.com/insight/content/doi/10.1108/REGE-12-2021-0208/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatestThis paper studies the impact of certain characteristics of companies to training programs in the Industry 4.0 (I4.0) context. Partial objective is to rank the main human barriers companies have to overcome so that they can digitalize. To accomplish the objectives, a closed-ended questionnaire was sent to Slovak and Italian companies and analyzed using statistical nonparametric tests. The partial objective was achieved using the so-called Henry-Garrett’s ranking method. Results show the significance impact of companies’ characteristics such as foreign participation and company dimension on training practices whereas economic situation (financial health) seems not to influence it. The study may lack generalizability as only 102 answers were collected. Perhaps, the outcome would be different with another sample from other countries. Moreover, using closed-ended questions, certain features may not have been covered. Companies should always guarantee training for the resulted benefits. It is fundamental for organizations to find a time gap, resources and professionals who can teach these programs. Even when companies are incurring financial problems they should do so since human capital development can increase their competitiveness. The most critical barriers should be carefully addressed by companies. Training can help to overcome I4.0 barriers related to Human Resources (HR) and contribute to its growth. This paper gives insights of the impact of certain characteristics of companies to the training programs. Because past research has limited their analysis on the identification of barrier, its novelty lies in the attempt to rank the most significant barriers among those detected by other authors in previous research.Training as a facilitator for Industry 4.0
Vito Di Sabato, Radovan Savov
Revista de Gestão, Vol. ahead-of-print, No. ahead-of-print, pp.-

This paper studies the impact of certain characteristics of companies to training programs in the Industry 4.0 (I4.0) context. Partial objective is to rank the main human barriers companies have to overcome so that they can digitalize.

To accomplish the objectives, a closed-ended questionnaire was sent to Slovak and Italian companies and analyzed using statistical nonparametric tests. The partial objective was achieved using the so-called Henry-Garrett’s ranking method.

Results show the significance impact of companies’ characteristics such as foreign participation and company dimension on training practices whereas economic situation (financial health) seems not to influence it.

The study may lack generalizability as only 102 answers were collected. Perhaps, the outcome would be different with another sample from other countries. Moreover, using closed-ended questions, certain features may not have been covered.

Companies should always guarantee training for the resulted benefits. It is fundamental for organizations to find a time gap, resources and professionals who can teach these programs. Even when companies are incurring financial problems they should do so since human capital development can increase their competitiveness. The most critical barriers should be carefully addressed by companies. Training can help to overcome I4.0 barriers related to Human Resources (HR) and contribute to its growth.

This paper gives insights of the impact of certain characteristics of companies to the training programs. Because past research has limited their analysis on the identification of barrier, its novelty lies in the attempt to rank the most significant barriers among those detected by other authors in previous research.

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Training as a facilitator for Industry 4.010.1108/REGE-12-2021-0208Revista de Gestão2023-07-24© 2023 Vito Di Sabato and Radovan SavovVito Di SabatoRadovan SavovRevista de Gestãoahead-of-printahead-of-print2023-07-2410.1108/REGE-12-2021-0208https://www.emerald.com/insight/content/doi/10.1108/REGE-12-2021-0208/full/html?utm_source=rss&utm_medium=feed&utm_campaign=rss_journalLatest© 2023 Vito Di Sabato and Radovan Savovhttp://creativecommons.org/licences/by/4.0/legalcode