Business model innovation breakthrough moves
Abstract
While there are multiple breakthrough moves a company can adapt for business model innovation, leaders need to focus more on improving their skills in this area, for example by paying more attention to innovations in other industries. The potential to add business model innovation breakthroughs in a particular company is often largely untapped, but companies that make this activity a priority will gain large, sustained advantages over competitors.
Keywords
Citation
Mitchell, D.W. and Bruckner Coles, C. (2004), "Business model innovation breakthrough moves", Journal of Business Strategy, Vol. 25 No. 1, pp. 16-26. https://doi.org/10.1108/02756660410515976
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited