Cross‐cultural communication and emotional intelligence: Inferences from case studies of gender diverse groups
Abstract
Purpose
The purpose of this paper is to investigate the role of emotional intelligence (EI) in business communications and describes the pivotal role it plays in establishing skills that are vital to a firm's global network of operations.
Design/methodology/approach
Using a sample of undergraduate business students, this paper examines how EI can mitigate the potential negative effects that might arise from diversity within dissimilar groups. As a measure of group diversity, we explore the role of one of the more traditional dimensions of differentiation among heterogeneous groups, gender. Patterns of group performance are observed across different levels of gender diversity and within and between high and low emotionally intelligence groups.
Findings
Findings suggest that EI has a greater impact on the performance level of gender diverse groups than that of their homogeneous counterparts.
Research limitations/implications
As a consequence, of increased globalization, organizational environments are becoming enormously complex and considerably more culturally diverse. In response to this growing trend, a key question for managers is to determine how to improve organizational awareness of the thoughts, feeling and emotions that reside in other diverse cultures. By focusing on how gender diversity can potentially impact group functioning, we hope to draw attention to the need for an increased understanding of the behavioral tendencies and value orientations that exist among dissimilar others and, by inference, dissimilar cultures.
Practical implications
Results are discussed in connection with cross‐cultural competencies and skills that are essential for a multinational enterprise.
Originality/value
This is the first study to suggest a relationship between EI and international business communication effectiveness.
Keywords
Citation
Lillis, M.P. and Tian, R.G. (2009), "Cross‐cultural communication and emotional intelligence: Inferences from case studies of gender diverse groups", Marketing Intelligence & Planning, Vol. 27 No. 3, pp. 428-438. https://doi.org/10.1108/02634500910955272
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited