Banking behavior of Islamic bank customers: perspectives and implications
Abstract
Describes a study designed to investigate the banking behavior of Islamic bank customers in the state of Bahrain. The study sample comprised 300 customers. A comprehensive profile analysis and a series of chi‐square tests were conducted to reveal key characteristics and patterns: the majority of Islamic bank customers are well educated; approximately 80 per cent are between 25‐50 years of age; more than 50 per cent of the surveyed customers have maintained their current banking relationship with Islamic banks for more than six years; customers’ awareness and usage rates are quite high for savings accounts, current accounts, investment accounts and automated teller machines; customers were found to be most satisfied with the products/services they use most, with the investment accounts receiving the highest satisfaction score; Islamic bank employees received the highest satisfaction score among the elements of the service delivery system; the two most important bank selection criteria were adherence to the Islamic principles, followed by the rate of return.
Keywords
Citation
Metawa, S.A. and Almossawi, M. (1998), "Banking behavior of Islamic bank customers: perspectives and implications", International Journal of Bank Marketing, Vol. 16 No. 7, pp. 299-313. https://doi.org/10.1108/02652329810246028
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited