The power of vision: statements that resonate
Abstract
Purpose
The purpose of the paper is to identify characteristics of visions that are associated with desirable performance outcomes.
Design/methodology/approach
The paper examines findings from various vision studies in American, Australian and Thai businesses to derive characteristics of effective vision statements.
Findings
Effective visions are characterized by conciseness, clarity, abstractness, stability, future orientation, challenge and desirability or ability to inspire in Australian, Thai and US businesses. Such visions are associated with higher performance outcomes.Originality/valueWhile vision is emphasized by authors and consultants as critical to superior performance, little is known about what characterizes effective vision. This study uncovers this unknown.
Keywords
Citation
Kantabutra, S. and Avery, G.C. (2010), "The power of vision: statements that resonate", Journal of Business Strategy, Vol. 31 No. 1, pp. 37-45. https://doi.org/10.1108/02756661011012769
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited