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Fashion orientation, credit card use, and compulsive buying

Hye‐Jung Park (Korea Polytechnic University, Kyonggi‐Do, South Korea)
Leslie Davis Burns (Oregon State University, Corvallis, Oregon, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 May 2005

13006

Abstract

Purpose

As an effort to identify the underlying determinants of compulsive buying, this study seeks to examine fashion orientation, a fashion‐related variable, as a direct antecedent of compulsive buying and as an indirect antecedent of compulsive buying through credit card use.

Design/methodology/approach

Using a convenient sampling method, women aged over 20 years living in the Seoul metropolitan area were selected as the sample. Out of 380 distributed, 267 useful questionnaires were returned. Confirmatory factor analysis and path analysis were conducted using structural equation modeling.

Findings

The results of this study showed that fashion interest significantly influenced compulsive buying directly and also indirectly by influencing credit card use.

Originality/value

This study has significance in terms of being the first one to explore the relationship between fashion orientation variables and compulsive buying, offering a new perspective on compulsive buying.

Keywords

Citation

Park, H. and Davis Burns, L. (2005), "Fashion orientation, credit card use, and compulsive buying", Journal of Consumer Marketing, Vol. 22 No. 3, pp. 135-141. https://doi.org/10.1108/07363760510595959

Publisher

:

Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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