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Can perceptions of service quality predict behavioral intentions? An exploratory study in the hotel sector in Greece

Konstantinos Alexandris (Assistant Professor in the Department of Leisure Studies, University of Illinois at Urbana‐Champaign, Illinois, USA)
Nikos Dimitriadis (Lecturer, Department of Business Administration and Economics, City College, Thessaloniki, Greece)
Dimitra Markata (Graduate Student, Department of Business Administration and Economics, City College, Thessaloniki, Greece)

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 August 2002

8643

Abstract

The purpose of this study was to investigate the degree to which behavioral intentions could be explained by service quality dimensions. Zeithmal et.’s theoretical framework was used to measure behavioral intentions; the five dimensions of SERVQUAL were used to measure perceived service quality. A total of 205 customers of two hotels in north Greece particpated in the study. The results indicated that the service quality dimensions explained a very high proportion of variance in word‐of‐mouth communications and purchase intentions (93 per cent and 85 per cent, respectively). These findings have theoretical implications in terms of developing a framework for conceptualizing service loyalty and identifying its antecedents. They also have practical implications in terms of designing effective customer retention strategies.

Keywords

Citation

Alexandris, K., Dimitriadis, N. and Markata, D. (2002), "Can perceptions of service quality predict behavioral intentions? An exploratory study in the hotel sector in Greece", Managing Service Quality: An International Journal, Vol. 12 No. 4, pp. 224-231. https://doi.org/10.1108/09604520210434839

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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