Ansoff’s Matrix, pain and gain: Growth strategies and adaptive learning among small food producers
International Journal of Entrepreneurial Behavior & Research
ISSN: 1355-2554
Article publication date: 1 August 1998
Abstract
This paper seeks to explore the relationship between learning, strategy and growth in small food producing firms using Ansoff’s strategy matrix as a framework and explores the usefulness of Greiner’s life cycle model. The complexity of this interaction is examined and it is concluded that the growth process is much more complex than that suggested by the Greiner model.
Keywords
Citation
Watts, G., Cope, J. and Hulme, M. (1998), "Ansoff’s Matrix, pain and gain: Growth strategies and adaptive learning among small food producers", International Journal of Entrepreneurial Behavior & Research, Vol. 4 No. 2, pp. 101-111. https://doi.org/10.1108/13552559810224567
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited