Measuring the bullwhip effect in the supply chain
Abstract
Increased demand variability in supply chains (the bullwhip effect) has been discussed in the literature. The practical measurement of this effect, however, entails some problems that have not received much attention in the literature and that have to do with the aggregation of data, incompleteness of data, the isolation of demand data for defined supply chains that are part of a greater supply web. This paper discusses these conceptual measurement problems and discusses experiences in dealing with some of these problems in an industrial project. Also presents empirical results of measurements of the bullwhip effect in two supply chains.
Keywords
Citation
Fransoo, J.C. and Wouters, M.J.F. (2000), "Measuring the bullwhip effect in the supply chain", Supply Chain Management, Vol. 5 No. 2, pp. 78-89. https://doi.org/10.1108/13598540010319993
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited