Imagine East Greenwich: evaluating the impact of the arts on health and well‐being

This paper describes the qualitative evaluation of Imagine East Greenwich (IEG), a series of arts/health projects developed as part of a regeneration programme on two housing estates in a London borough. The evaluation seeks to identify (through consultation with various stakeholders) indicators for measuring the impact of arts/health on communities, and to itemise some of the key factors that appeared to influence the success of IEG's arts/health projects. The paper reflects on some of the challenges that attend arts/health evaluations and, in so doing, contributes to ongoing debates about the role and value of the arts, notably in deprived and fragmented communities.