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Dimensions of motivation associated with playing sport video games : Modification and extension of the Sport Video Game Motivation Scale

Beth A. Cianfrone (Department of Kinesiology and Health, Georgia State University, Atlanta, Georgia, USA)
James J. Zhang (Department of Tourism, Recreation, and Sport Management, University of Florida, Gainesville, Florida, USA)
Yong Jae Ko (Department of Tourism, Recreation, and Sport Management, University of Florida, Gainesville, Florida, USA)

Sport, Business and Management

ISSN: 2042-678X

Article publication date: 19 July 2011

1966

Abstract

Purpose

The purpose of this paper is to modify and extend the Sport Video Game Motivation Scale (SVGMS).

Design/methodology/approach

The original scale included seven factors (Competition, Diversion, Enjoyment, Fantasy, Interest with Sport, Social Interaction, and Sport Knowledge Application) with a total of 20 items. Initial modification and revision were conducted through a review of literature, adoption of pertinent theories, and a test of content validity by a panel of experts and a sample of sport video game (SVG) players. The scale was modified with additional items and three additional motivation factors, resulting in ten factors with 34 items. The revised SVGMS was administered to gamers (n=232) who played two popular SVGs.

Findings

In total, eight factors were determined in a confirmatory factor analysis (Competition, Diversion, Enjoyment, Fantasy, Social Interaction, Sport Interest, Sport Knowledge Application, and Team Identification).

Originality/value

Overall, the modified SVGMS showed good validity and reliability, providing good measurement evidence for the scale to be adopted for future investigations of motivations associated with sport video gamers.

Keywords

Citation

Cianfrone, B.A., Zhang, J.J. and Jae Ko, Y. (2011), "Dimensions of motivation associated with playing sport video games : Modification and extension of the Sport Video Game Motivation Scale", Sport, Business and Management, Vol. 1 No. 2, pp. 172-189. https://doi.org/10.1108/20426781111146763

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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