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India’s Kochi Biennale: sponsorship, patronage, and art’s resistance

Annamma Joy (Faculty of Management, University of British Columbia, Vancouver, Canada)
Russell Belk (Department of Marketing, Schulich School of Business, York University, Toronto, Canada)

Arts and the Market

ISSN: 2056-4945

Article publication date: 7 January 2019

Issue publication date: 4 June 2019

261

Abstract

Purpose

The purpose of this paper is to examine the meaning, in both local and international context, of the Kochi-Muziris Biennale (KMB), the first international exhibit of contemporary art in India. Kochi Biennale Foundation (KBF), which administers the KMB, identifies art as a means for transforming society, with a mission to bring global contemporary art to India and to present India’s modern art to the world. The authors further investigate the role of government sponsorship and corporate patronage in funding the KMB, and investigate how resistance through art is key to the KMB’s identity.

Design/methodology/approach

This study focuses primarily on published materials relating to the KMB. One of the authors attended the 2016 KMB and interviewed fellow attendees. Additionally, the authors reviewed and assessed social media postings regarding the 2016 KMB.

Findings

The authors argue that government sponsorship and corporate patronage are never solely about political or financial power. Rather, a generalized reciprocity among the three entities – corporations, the government and the artists – allows the KMB to flourish. For the artists involved, the KMB, co-founded by activist artists, sustains interest in and awareness of resistance.

Originality/value

Extant literature on biennales is sparse on ways in which these exhibits extend their impact beyond the art world. The authors examine issues such as India expanding its position on the world stage through art, and the implications of political resistance embraced by Indian artists on future directions for the KMB, that have heretofore been unaddressed.

Keywords

Citation

Joy, A. and Belk, R. (2019), "India’s Kochi Biennale: sponsorship, patronage, and art’s resistance", Arts and the Market, Vol. 9 No. 1, pp. 16-31. https://doi.org/10.1108/AAM-11-2018-0015

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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