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Emotions and eye-tracking of differing age groups searching on e-book wall

Ko-Chiu Wu (Department of Interaction Design, National Taipei University of Technology, Taipei, Taiwan)
Yi-Hsieh Huang (Department of Interaction Design, National Taipei University of Technology, Taipei, Taiwan)

Aslib Journal of Information Management

ISSN: 2050-3806

Article publication date: 14 August 2018

Issue publication date: 28 August 2018

1189

Abstract

Purpose

The purpose of this paper is to explore the effects of a large e-book touch-wall, on which the visualized interface provides information in a fun, hedonic-oriented fashion on readers of different ages browsing in a public library. The authors examined how emotions exert influence on the information-seeking behaviors of readers.

Design/methodology/approach

The authors investigated the emotions and responsive eye movements of 38 readers in various age groups when operating the touch-wall interface of New Taipei City Library. They were monitored using an eye-tracker and a camera that videotaped their spontaneous facial expressions. A facial affect scoring technique was used to measure emotions and statistical analysis was used to explore the relationships among the scope of eye movements, emotions and information-seeking behavior of readers of different ages.

Findings

Results revealed that participants experienced an array of emotions, such as contemplative, doubtful or peaceful. The older the participant was, the smaller the scope of eye movements was. Scope was also affected by emotions (both positive and negative).

Originality/value

These results serve as useful reference for exploration into human – information interaction, perceived ease of use, affected searching and the formulation of knowledge structures in visualized interfaces.

Keywords

Acknowledgements

The authors would like to thank the Ministry of Science and Technology of the Republic of China, Taiwan for financially supporting this research under Contract No. MOST 104-2410-H-027-018.

Citation

Wu, K.-C. and Huang, Y.-H. (2018), "Emotions and eye-tracking of differing age groups searching on e-book wall", Aslib Journal of Information Management, Vol. 70 No. 4, pp. 434-454. https://doi.org/10.1108/AJIM-01-2018-0017

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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