Consumption values and physical activities: consumers’ healthy eating choices
ISSN: 0007-070X
Article publication date: 12 December 2018
Issue publication date: 1 May 2019
Abstract
Purpose
The purpose of this paper is to investigate the extent to which consumption values and physical activities influence consumers’ healthy eating choices.
Design/methodology/approach
A survey with 292 participants was analysed by means of bilateral factor analysis and structural equation modelling to study the consumers’ healthy eating choices based on consumption values and moderation effect of physical activities.
Findings
Consumers’ healthy eating choices are strongly linked to epistemic and emotional values. Physical activities act as a moderator of the emotional value and functional value price.
Originality/value
This paper adds to the literature on consumption values and raises new insights of value for the health and wellness food industry.
Keywords
Citation
Thomé, K.M., Pinho, G.M. and Hoppe, A. (2019), "Consumption values and physical activities: consumers’ healthy eating choices", British Food Journal, Vol. 121 No. 2, pp. 590-602. https://doi.org/10.1108/BFJ-12-2017-0683
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited