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Eco-innovation and competitiveness in the Barossa Valley wine region

Vanessa Ratten (Department of Management and Marketing, La Trobe Business School, La Trobe University, Melbourne, Australia)

Competitiveness Review

ISSN: 1059-5422

Article publication date: 21 May 2018

1019

Abstract

Purpose

This paper aims to explore the role of eco-innovation in the competitiveness of the Barossa Valley wine region, which is one of the premier wine areas in Australia.

Design/methodology/approach

A case study approach using qualitative in-depth semi-structured interviews was utilised to gather data from respondents in the wine regional cluster.

Findings

The findings suggest that eco-innovation and regional wine clusters contribute to better international performance of wine firms. In addition, environmental issues are important for the wine industry because of the role they play in the global economy.

Research limitations/implications

This study highlights the growing importance of climate change and sustainability on the willingness of wine firms to be involved in eco-innovation. This is crucial for wine firms in the Barossa Valley being globally competitive leaders based on environmental innovations.

Practical implications

Due to the large amount of natural resources that wine firms use, clusters can be used to encourage eco-innovation, which can facilitate further expansion into new international markets. This is important because of consumers increasing emphasis on environmentally friendly food products and the government priority given to eco-innovations.

Originality/value

This paper provides insights into the eco-innovation process that can help wine firms, industry practitioners and regional planners develop better environmental strategies that lead to increased global competitiveness.

Keywords

Citation

Ratten, V. (2018), "Eco-innovation and competitiveness in the Barossa Valley wine region", Competitiveness Review, Vol. 28 No. 3, pp. 318-331. https://doi.org/10.1108/CR-01-2017-0002

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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