Commentary ‐ Machiavelli, political marketing and reinventing government
Phil Harris
(The Centre for Corporate and Public Affairs, The Manchester Metropolitan University and Visiting Professor, University of Otago, Dunedin, New Zealand)
4342
Abstract
Niccolò Machiavelli is used as a guide to some of the key issues facing modern government and applies his insights into the effective management and development of civic society. Political marketing, good governance, lobbying, ethics and effective communication with the consumer is developed.
Keywords
Citation
Harris, P. (2001), "Commentary ‐ Machiavelli, political marketing and reinventing government", European Journal of Marketing, Vol. 35 No. 9/10, pp. 1136-1154. https://doi.org/10.1108/EUM0000000005962
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited