The way we work: linking market orientation with internal workplace solutions
Human Resource Management International Digest
ISSN: 0967-0734
Article publication date: 30 April 2018
Issue publication date: 12 June 2018
Abstract
Purpose
This study aims to reinforce the importance of taking HR beyond administrative activity leading to stronger market orientated performance and the greater use of its people. Many organizations underestimate the effects of deliberately combining market orientation with internal communication demands. As a strategic partner, HR can offer support for designing effective workplace concepts that address such a challenge.
Design/methodology/approach
Using in-depth interviews, the authors explore aspects of effective workplace designs in high-performing German firms. This work is taken from a wider study of commercial office solutions completed in 2017.
Findings
Workplace designs need to be carefully developed to meet firm-specific needs dedicated to a market orientation strategy.
Originality/value
Practical lessons are drawn for helping HR professionals to better facilitate market orientation and communication needs from inside the organization.
Keywords
Citation
Piroos, A., Neffe, C. and Lattuch, F. (2018), "The way we work: linking market orientation with internal workplace solutions", Human Resource Management International Digest, Vol. 26 No. 3, pp. 41-44. https://doi.org/10.1108/HRMID-01-2018-0015
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited