Personality traits and theory of planned behavior comparison of entrepreneurial intentions between an emerging economy and a developing country

The purpose of this paper is to extend the existing literature on entrepreneurial intentions (EIs) by employing the integrated model of personality traits and the theory of planned behavior (TPB). It further examines the mediating role of TPB’s dimensions between personality traits and EIs of final-year university students in two diverse economies: China and Pakistan.

The paper uses a survey method for data collection, administered both in electronic and paper form. The authors use structural equation modeling and the partial least square (PLS) method on a sample of 1,016 students and present PLS path modeling, mediation analysis and multigroup analysis.

Results reveal several differences regarding personality traits and TPB on EIs across the two countries. The impact of TPB was positive and significant in both countries; however, TPB demonstrated more explaining power in China’s student sample. Using three personality traits (risk-taking propensity, proactive personality and internal locus of control) as antecedents to TPB, the results reveal a stronger influence of personality traits among Chinese students. The mediation of three dimensions of TPB also revealed differences between country samples.

This is the first study of its kind to compare and contrast the differences between EIs in terms of personality and the determinants of planned behavior among university students in two diverse economies. The integrated model is original, supports both TPB and personality factors and provides a valuable perspective through its findings on two culturally diverse Asian countries. By applying the model in two different cultures, this study distinguishes the results for the two economies from those conducted in other economies.