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Improving patient satisfaction: the virtual breakthrough series collaborative

Made Indra Wijaya (Faculty of Medicine, Cyberjaya University College of Medical Sciences (CUCMS), Cyberjaya, Malaysia)
Abd Rahim Mohamad (Faculty of Medicine, Cyberjaya University College of Medical Sciences (CUCMS), Cyberjaya, Malaysia)
Muhammad Hafizurrachman (Department of Public Health, Sekolah Tinggi Ilmu Kesehatan Indonesia Maju, Jakarta, Indonesia)

International Journal of Health Care Quality Assurance

ISSN: 0952-6862

Article publication date: 11 February 2019

Issue publication date: 11 February 2019

235

Abstract

Purpose

The purpose of this paper is to improve the Siloam Hospitals’ (SHs) patient satisfaction index (PSI) and overcome Indonesia’s geographical barriers.

Design/methodology/approach

The topic was selected for reasons guided by the Institute of Healthcare Improvement virtual breakthrough series collaborative (VBSC). Subject matter experts came from existing global quality development in collaboration with sales and marketing, and talent management agencies/departments. Patient satisfaction (PS) was measured using the SH Customer Feedback Form. Data were analysed using Friedman’s test.

Findings

The in-patient (IP) department PSI repeated measures comparison during VBSC, performed using Friedman’s test, showed a statistically significant increase in the PSI, χ2 = 44.00, p<0.001. Post hoc analysis with Wilcoxon signed-rank test was conducted with a Bonferroni correction applied, which resulted in a significant increase between the baseline and action phases (Z=3.317, p=0.003) between the baseline and continuous improvement phases (Z=6.633, p<0.001), and between the action and continuous improvement phases (Z=3.317, p=0.003), suggesting that IP PSI was continuously increasing during all VBSC phases. Like IP PSI, the out-patient department PSI was also continuously increasing during all VBSC phases.

Research limitations/implications

The VBSC was not implemented using a control group. Factors other than the VBSC may have contributed to increased PS.

Practical implications

The VBSC was conducted using virtual telecommunication. Although conventional breakthrough series might result in better cohesiveness and commitment, Indonesian geographical barriers forced an alternative strategy, which is much more cost-effective.

Originality/value

The VBSC, designed to improve PS, has never been implemented in any Indonesian private hospital group. Other hospital groups might also appreciate knowing about the VBSC to improve their PSI.

Keywords

Citation

Wijaya, M.I., Mohamad, A.R. and Hafizurrachman, M. (2019), "Improving patient satisfaction: the virtual breakthrough series collaborative", International Journal of Health Care Quality Assurance, Vol. 32 No. 1, pp. 296-306. https://doi.org/10.1108/IJHCQA-01-2018-0014

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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